Events

Business events sector now larger than aerospace and air transport, new global study finds 1024 683 micebook.

Business events sector now larger than aerospace and air transport, new global study finds

The global business events sector now generates more direct economic activity than industries including aerospace and air transport, according to…

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Growth, consolidation and AI: Inside micebook’s first US C-Suite Agency Summit 1024 683 micebook.

Growth, consolidation and AI: Inside micebook’s first US C-Suite Agency Summit

Almost 90 event and experiential agency leaders gathered in New York last week for the inaugural micebook C-Suite Event Agency…

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In Pictures: micebook US C-Suite Event Agency Growth Summit 1024 683 micebook.

In Pictures: micebook US C-Suite Event Agency Growth Summit

micebook’s inaugural US C-Suite Agency Growth Summit at NeueHouse Madison Square in New York, brought together senior agency leaders from…

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Broadsword explores the ‘Engagement Economy’ at B. Inspired event 1024 683 micebook.

Broadsword explores the ‘Engagement Economy’ at B. Inspired event

Broadsword hosted its first B. Inspired event of 2026 at Shoreditch House, bringing together event and marketing leaders to explore a topic…

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In Pictures: SITE GB Summit 2026 1024 683 micebook.

In Pictures: SITE GB Summit 2026

The annual SITE GB Summit took place on 27 April, bringing together more than 50 UK incentive professionals for a…

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Rocco Forte Showcase 2026: A Masterclass in Meaningful Event Design 1024 685 micebook.

Rocco Forte Showcase 2026: A Masterclass in Meaningful Event Design

By Susie Harwood When an event has a clear golden thread running through it, that quietly ties every element together,…

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Nteractive elevates New Balance London Marathon activation 1024 683 micebook.

Nteractive elevates New Balance London Marathon activation

Experiential event specialists Nteractive have delivered a large-scale, multi-site activation for New Balance at the 2026 London Marathon, marking more…

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Case study: Inside one of Bangkok’s biggest ever incentive programmes 1024 682 micebook.

Case study: Inside one of Bangkok’s biggest ever incentive programmes

Amway China has staged one of the largest incentive programmes ever hosted in Bangkok, bringing more than 12,000 delegates to…

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Renault showcases new EV models at London activation 1023 683 micebook.

Renault showcases new EV models at London activation

Renault has unveiled its latest lineup at Future Stores including the new Renault Turbo 3E in partnership with brand experience…

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