AT A GLANCE
Programme and key dates
BUYER PROGRAMME
26 - 28 November 2026
Two days of meetings, insights and community.
EXHIBITOR PROGRAMME
26 - 27 November 2026
Two days of meaningful conversations and connections.
27 NOVEMBER
Closed buyers-only dinner
An exclusive evening for buyer attendees.
28 NOVEMBER
Buyers check-out & departures
No formal programme.
micebook das kollektiv C-Suite Summit
micebook das kollektiv is an exclusive membership community for event agency leaders across the DACH region, in partnership with Four59.
The C-Suite Summit will see Event Agency Leaders from the DACH region and top suppliers from the MICE market come together for two days of carefully curated content, meaningful industry collaboration and leadership development. Designed for agency leaders who are already navigating growth — not talking about it in theory, attendees will experience a tightly curated programme of peer-level conversations where they will focus on the issues shaping the next phase of agency leadership.
Welcome to micebook das kollektiv C-Suite Summit
A Curated Circle of Industry Leaders:
Join a curated group of owners and executives from leading agencies in the DACH region to tackle common challenges, exchange ideas, share best practices
and explore partnerships.
Showcasing the Pinnacle of Luxury:
Join an invitation only event at DAS ACHENTAL, a renowned luxury golf and wellness resort in the the heart of Chiemgau.
What’s Included?
- Hosted participation with curated food and beverage experiences and an overnight stay at Das Achental.
- A 2 day event with a varied structure of content sessions, that ensure to provoke thoughtful debate.
- Opportunity to engage with top suppliers and build meaningful relationships across the event, prioritising community over transaction.
The German MICE market, valued at over 15 billion, is resilient and growing. Corporate events continue to dominate demand, while sustainability is increasingly shaping buyer decisions.
This creates a timely opportunity for partners to understand what buyers want next and to position yourself at the centre of that conversation. At the C-Suite Summit you will have access to:
- Connection over transaction with our community of Founders and Agency Leaders from the DACH region.
- A panel discussion exploring three core pillars relevant to today’s DACH event leaders.
- Keynote speech offering fresh perspective, market insight, and inspiration for senior attendees.
- Curated food and beverage experiences designed to spark conversation and encourage natural networking throughout the day.
WHAT HAPPENS WHEN THE RIGHT PEOPLE GET IN THE ROOM?
A CURATED CIRCLE OF INDUSTRY LEADERS
Join a curated small group of agency owners and senior executives from across the DACH region, alongside a select group of industry partners.
This is a room built for honest conversation — to compare experiences, challenge assumptions, share what is working and tackle the issues leaders are dealing with right now.
CONTENT BUILT AROUND THE REALITY OF LEADERSHIP
No endless presentations. No talking at the room.
Expect a mix of closed-door leadership conversations, workshops, panel discussions and small-group breakouts, designed to encourage participation rather than passive listening.
SPACE TO CONNECT
The programme moves beyond the meeting room, with shared experiences, relaxed dinners, golf, mindfulness and time to simply talk.
Because some of the most useful conversations happen when the agenda stops.
THE CONVERSATIONS WE’LL BE HAVING
01
THE CLIENT CONVERSATION
How do clients really decide?
A candid conversation around RFPs, shrinking lead times and the decision-making dynamics that determine who gets the brief — exploring how agencies can influence the process rather than simply respond to it.
Closed DACH leadership session
02
INSIDE THE AGENCY
The conversations that usually happen behind closed doors.
An interactive workshop exploring the pressures of running an agency — from people and margins to growth, collaboration and building partnerships that strengthen the business rather than stretch it.
Workshop with Sandra Khalil
03
THE GLOBAL LENS
What can DACH leaders learn from agencies operating in other markets?
Leading voices from the UK micebook C-Suite community share what they are seeing, testing and learning — with practical perspectives to take back into your own business.
Simon Hambley
Strata Group
Steve Quah
Cheerful Twentyfirst
Laura Pace
The Curiosity Collective
Felix Rundel
Facilitator
Für mich / unser Business steht – das kollektiv für hoffentlich ehrlichen und anregenden Austausch, neue Blickwinkel, neue Sichtweisen, national und international.
Ein neues Netzwerk, das hier entsteht und sich gegenseitig stärkt und bereichert auf Augenhöhe.
Die Menschheitsgeschichte hat gezeigt dass die besten Ideen entstehen, wenn Gleichgesinnte Wissen, Perspektiven und Erfahrungen teilen. Insofern kann ein neues Netzwerk mit internationaler Ausrichtung bestimmt frischen Wind nach Deutschland bringen.
Für mich und mein Business steht nineteen – das kollektiv für nationalen und internationalen Austausch und neue Perspektiven über Städte und Ländergrenzen hinaus. Es schafft ein starkes Netzwerk, in dem sich Menschen aus unterschiedlichen Ländern und Märkten gegenseitig inspirieren, Ideen teilen und von globalen Trends und Erfahrungen lernen können.
Venue Partner
Event Partner
Venue Partner
Event Partner
