X: by micebook - The compass keeps moving
X was never designed to be just an event. It’s a question. A challenge. A step into the unexpected.
In 2027, we go further.
X: by micebook 2027 is about stripping back what you think you know — about the industry, about connection, about yourself — and rebuilding it with fresh perspective. It’s not about following the route everyone takes. It’s about finding your own.
This journey has already taken twists and turns, but Oman is still waiting..
Save the date. X:by micebook Third Edition. Oman.
X-Periment
What if the unknown is where it all begins?
X is an invitation to let go, lean in, and experience the journey together — where curiosity, trust, and shared discovery lead the way.
X-Celerate
What if connection could move ideas further, faster?
20 curated 1:1 meetings designed to spark collaboration, build trust, and create meaningful momentum.
X-Plore
Become an Arabian explorer and embrace the spirit of adventure. See Oman through a brand new lens, where culture is abundant, connection is essential and the uneXpected is a given.
Discover Oman
Why Join X: by micebook
01
Content that Challenges
Big ideas, bold perspectives, and sessions designed to shake up your thinking.
02
Double the Value
03
Destination-Led Immersion
In a land where the silence is vast and the desert breathes — every horizon hides a heartbeat.
04
Fully Hosted Buyer Programme
Return flights, 5★ accommodation, food, drink, and curated activities — all on us.
Why Attend?

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