US event agency Bishop-McCann has partnered with event:decision to measure, demonstrate and continuously improve the ESG performance of its live event portfolio.
The partnership will see Bishop-McCann, which manages corporate meetings, incentive programmes, conferences, roadshows and experiential events across North America and globally, be among the first US agencies to apply a structured, third-party assessment framework at the individual project level cross-portfolio.
Under the Impact: Event – event:decision’s proprietary RFP, benchmarking and gap-analysis framework designed specifically for the live events supply chain – Bishop-McCann will systematically assess each event project against thirty defined criteria spanning environmental impact, social responsibility, and governance standards.
The results will be used to benchmark performance against industry peers, identify the highest-priority areas for improvement, and build a credible, data-led narrative that Bishop-McCann can share with its clients, prospective partners and stakeholders.
For Bishop-McCann, the partnership reflects both a longstanding commitment to responsible event delivery and a recognition that the demand for verified performance is accelerating among its Fortune 500 and blue-chip client base.
Rob Adams (pictured), CEO at Bishop-McCann said: “Bishop-McCann has always believed that how we deliver events matters as much as what we deliver. This partnership gives us the tools, the rigour and the independent voice to demonstrate that commitment in a way our clients can trust and act on.”
Matt Grey, CEO at event:decision, added: “The events industry is at an inflection point. Clients are asking harder questions about the responsibility of the programmes they commission, and the agencies who can answer those questions with evidence – not just intent – will define the next decade of our industry. This partnership gives Bishop-McCann exactly that capability.”