Global agency FIRST has appointed Tamsyn Barker as global head of sustainability.

Since her appointment as managing director for APAC back in 2019, Barker has been responsible for leading the Asia-Pacific region and driving business growth internationally.

For the past few years, she has also lead FIRST’s internal global ESG committee, Paramount, spearheading the agency’s focus and commitment to sustainability and working towards B Corp certification.

In her newly added role as global head of sustainability, she will continue to focus on her management and leadership responsibilities for the APAC region, while also spearheading FIRST’s renewed commitment to becoming more sustainable globally.

The agency said the official appointment marks a significant step in its journey to create lasting, positive impacts for our clients, our people, and the planet.

It comes alongside the release of the FIRST inaugural sustainability report, highlighting the agency’s progress in 2023 towards becoming a more sustainable and responsible business.