• June 12, 2026

Industry urged to share views in latest Incentive Travel Index

Industry urged to share views in latest Incentive Travel Index

Industry urged to share views in latest Incentive Travel Index 1024 683 micebook.

What are the forces shaping incentive travel in 2026 and beyond? That’s what the 2026 Incentive Travel Index (ITI) aims to find out.

Launched by the Incentive Research Foundation (IRF), SITE and research partner Oxford Economics, this year’s survey explores key trends such as budgets, programme design and destination selection.

For 2026, the survey adds a new section on destination risk and geopolitics, the role of the qualifier voice in destination evaluation, how teams are using artificial intelligence in practice, and the future of the DMC sector.

It also introduces more refined budget granularity and a closing Lightning Round of sixteen short, candid prompts designed to capture the unvarnished view from the practitioner’s desk.

Now in its seventh edition, the ITI is widely regarded as the incentive travel industry’s most comprehensive annual research study, gathering insights from corporate end users, agencies, destination management companies (DMCs), suppliers and destination marketing organisations (DMOs) across more than 90 countries.

Stephanie Harris, IRF President, said: “ITI is the only research instrument that examines the global incentive travel market from every angle, taking in source markets and destinations, end users and intermediaries, suppliers and DMOs. Its value lies in that completeness and in its continuity.”

Annette Gregg, CMM, MBA, CEO of SITE, added: “Working with Oxford Economics, we have sharpened the 2026 survey considerably. Budgets, benefits, programme design and destination selection remain core, but we have opened new lines of inquiry that reflect where the industry’s attention is actually focused.”

The survey is open until 31 July and available in English, Spanish and Chinese. Responses are anonymous and take approximately 10-15 minutes to complete.

In a world of shifting trends, evolving expectations and mounting external pressures, robust industry data has never been more valuable. The more incentive travel professionals who take part in the 2026 Incentive Travel Index, the richer and more representative the insights will be for the industry.

Take part in the survey now

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