Global brand experience agency Nteractive has appointed Ian Cummings as global CEO.

Founded in 2010 by Neil Evans and Matt Brownfield, Nteractive focuses on creating experiences for global brands, particularly within the tech and lifestyle sectors. With established offices in the UK and the US, and a diverse team spanning Europe and Asia, Nteractive is strategically positioned for continued global expansion.

“Nteractive is an established and talented global powerhouse with a prestigious client portfolio and I am eager to build on this foundation,” said Cummings. “Together we will pursue ambitious growth plans focussing on the agency’s sector specific expertise and exploring adjacent industry verticals where exceptional experiences are key.  We’ll be elevating the agency to new heights in the coming years.”

Cummings brings with him a wealth of experience, having successfully served as the global CEO at CWT M&E. He is a well-respected industry leader with a host of complementary skills and expertise in driving metric-based client performance.

Neil Evans, managing director and co-founder, Nteractive said: “It’s an incredibly exciting time for the events industry with so many businesses and brands recognising the integral role events play in the marketing mix. We are a unified global agency which enables us to support our clients with regional teams who blend local expertise with global insights.

“We pride ourselves on being a client focussed, people first agency and Ian’s appointment underscores this philosophy. His proven track record of operating at scale with a true growth mindset, coupled with his strong reputation for people leadership and client centricity make him a standout choice for this role. We have strategically positioned Nteractive for its next stage of development and I am delighted to have Ian leading us forward.”

Matt Brownfield, director and co-founder, Nteractive added: “In the months ahead, we will be focusing on executing our strategic growth plan and expanding our global team to meet the demands of our ever-evolving client base. With Ian at the helm, the company is set to achieve even greater success, further solidifying our position as a leader in architecting extraordinary client experiences worldwide. The future looks bright!”

Cummings will be joining Nteractive on 2 September 2024