Ennismore has announced plans to debut its flamboyant Paris-based brand Mama Shelter in Liverpool.
The brand’s first UK hotel outside of London, Mama Shelter Liverpool is being developed in partnership with Dubai-based design and development group Landlab. It will be located at the iconic George Henry Lee building, formerly John Lewis, off Williamson Square, and is expected to open in 2025.
The building’s interior will undergo a £25 million redevelopment which will see the space transformed into 175 rooms as well as a Sports Bar concept, Spa Mama Skin, karaoke rooms, 10-pin bowling, a Cinemama, co-working space and a signature Mama rooftop bar and restaurant.
Located within walking distance of Liverpool One, Concert Square and Liverpool’s various historical landmarks, Mama Shelter Liverpool will be the global brand’s first hotel to open in the North of England and only its second in the UK, following the opening of Shoreditch, London in 2019.
Cedric Gobilliard, Brand COO of Mama Shelter at Ennismore, said: “We knew Liverpool was the perfect destination for Mama Shelter’s next hotel in the UK because the city embodies the Mama spirit with its energy, party spirit and its rich heritage of music and pop culture. It’s the perfect match for Mama’s fun-loving fans.”
Vic Alfa, UK Director of Landlab, added: “As a Liverpudlian, I’m incredibly proud and excited to be bringing Mama Shelter to my hometown. Having worked with Accor for the best part of 10 years, Mamas is a brand our team knows well. “With its colour, vibrancy, and off-the-wall approach, it will inject life and energy back into one of the city’s most iconic buildings and offer something completely new to the people of Liverpool and visitors to this amazing city.”
Mama Shelter opened two new properties this year with Rennes and Dijon, France, and openings planned for Dubai, Nice, Medellin, Casablanca and Zurich in 2024 and beyond.