Around 100 event profs were among the first to get a sneak peek of London’s stunning new Great Scotland Yard hotel, part of the Unbound Collection by Hyatt, at a joint event hosted by micebook and Hyatt on 6th November.

Buyers from corporates and agencies including Top Banana, Black Tomato and TEN6 Creative along with Hyatt representatives and select micebook supplier partners, gathered at Boyds Grill & Wine Bar, 8 Northumberland Avenue for Feel, Fuel & Function on Wednesday 6 November.

The event was focused around Hyatt’s landmarks of wellbeing: FEEL (how you feel; your emotional + mental wellbeing), FUEL (how you fuel + power your body, inclusive of things like food and sleep), and FUNCTION (how you move + function in work, life, and play).

For Feel, charity Wrap Up London was on hand to collect coats and scarves donated by guests at the event to help keep homeless people across the capital warm this winter, while for Fuel, guests enjoyed a selection of nutritious canapes and bowl food and a nutritionist gave tips and advice on healthy eating and snacking.

And for Function, a Pedibus was available for groups to cycle round the corner for show rounds at Great Scotland Yard Hotel. The property is one of London’s most historic and cherished buildings that holds more hidden stories than any other in London.

Guests got to hear some of those amazing stories, enjoy the bespoke artwork and explore the hotel ahead of its official opening next month. At the end of the evening, there were stays at a number of Hyatt properties up for grabs at a prize draw with one lucky buyer winning a stay at Great Scotland Yard.

Earlier in the day, a panel featuring corporate and agency buyers along with Hyatt representatives, debated industry trends and topics ranging from Brexit to commission and sustainability.