• June 21, 2022

What is micebook Ventures all about?

What is micebook Ventures all about?

What is micebook Ventures all about? 1023 683 micebook.

It’s just 10 weeks to go till we kick off the first micebook Ventures in Liverpool, so we thought we’d give you the complete lowdown on what it is, why it matters, what to expect, and why you need to be there!

What is Ventures in a nutshell?

As with all micebook events, Ventures has community at its heart. It will bring together event industry buyers and suppliers to learn, develop, and make valuable connections to help them create better, more sustainable and more impactful experiences. But Ventures also has a bigger mission. We want to transform the world of business events as a ‘Force for Good’, tackling how the sector can evolve to serve both society and major brands and pivot to Net Positive for long-term sustainable success.

Ventures will not solve all the problems of the world in two days, but we’ll start the process away from CSR-thinking to a more systemic, Net Positive outlook through some unmissable experiences of the opportunities, technologies and innovations emerging from centres of excellence such as Knowledge Quarter Liverpool, to help us all Re-Build Better.

Why does this matter?

CSR or sustainability ‘on the side’ is simply not enough anymore. It needs to be systemically inbuilt into the purpose of a business for employees, clients and the entire supply chain to be affected at the pace and scale required to level-up global societies, while slowing the twin growth of greenhouse emissions and biodiversity loss.

The UK government already introduced mandatory climate change reporting rules from April this year. Firms are now required to disclose climate-related financial information, ensuring they consider the risks and opportunities they face because of climate change, in line with Taskforce on Climate-related Financial Disclosures (TCFD) recommendations.

While these rules focus on large corporations, the expectation is that they may soon also apply to small and medium-sized businesses too (SMEs) – meaning all businesses will have to act sooner or later.

As a major contributor to global carbon emissions, the meeting and events industry cannot sit this one out. In addition to reducing our environmental impact as an industry, business events have an important role to play as a key facilitator in bringing together leaders in sustainability to solve challenges, share ideas and develop solutions.

This is exactly our vision for Ventures. We are creating a new tribe, a movement of leadership minds and showing business events change-makers live examples of these things in action while demonstrating why industry-wide collaboration is critical to make real and lasting change.

Where and when is it?

The event takes place on Wednesday 31 August to Friday 2 September in the Knowledge Quarter Liverpool, with venue partners including Spaces at the Spine – the new £55m headquarters of the Royal College of Physicians’ and one of the UK’s healthiest and most intelligent buildings – the brand-new Novotel Paddington Village, ACC Liverpool and Liverpool Cathedral.

What can you expect at the event?

At its core this event is founded on the 1:1 buyer-supplier meetings model but with a unique twist. Participants will join up to 30 one-to-one meetings but in a relaxed setting split over the live programme and virtual event mornings.

Our primary aim is to move away from the super-stacked, death-by-meetings environment and provide an alternative setting, which continues to offer the opportunity to talk one-on-one, but also provide practical, shared experiences, which address global issues through a dynamic, experiential programme.

Highlights include the pioneering social economy enterprise Farm Urban, one of Liverpool’s world-class sporting clubs, the most spectacular best-kept secret events venue that gives back more than it takes and one of Liverpool University’s most advanced, new technology labs for a glimpse into the real future of digital, human collaboration. Watch this space – more to be announced very soon!

Keynote debates will feature experts from the business, science, politics, education and creative industries including: Tara Ruttley, newly appointed Chief Scientist, Orbital Reef, at Blue Origin and former Associate Chief Scientist at NASA; Karen Brady, who leads Fundraising at the renowned Liverpool School of Tropical Medicine; Rob Hopkins, Director & Head of Sustainability, AHR Architects – the design brains behind our host venue The Spine, which has achieved multiple awards; and diversity & Inclusion specialists, Eugene Wilkes and Jon Briggs of Include Me.

There will also be wake-Up wellness options and networking drinks, lunches and dinners throughout the three-day programme, plus an after-party with a musical difference in the city that launched a thousand bands.

How can Ventures22 rationalise Sustainability through a live event with some emissions impact?

micebook Ventures is 100% meat and fast-fashion free! We are promoting ‘light touch’ delegate transportation both to and within Liverpool, reducing our emissions footprint at every stage of the programme while measuring and reporting live (via our ‘Ventures Swingometer’ in collaboration with Event Decision), on the potential for decarbonised change.

We are carbon offsetting yes – but only after doing all possible to reduce our footprint in the first place. This requires a whole new meeting planner mindset on destination/venue selection and programme design with Purpose. We’re lighting a very Sustainable fuse, helping our sector learn through live experience while connecting like-minded buyers and suppliers who can do responsible live event business together in future.

Who is it targeted at?

Our application procedure ensures that Ventures is open only to the most influential, purpose-driven sector leaders who share micebook’s vision of a new way, amidst the convergence of existential challenges to society, the planet, democracy and the live industry itself. Is the world a better place because your own company is in it?

Who’s going?

We already have leaders signed up from top businesses within the events sector including Boston Consulting Group, DRPG, OrangeDoor, Strata Create, Switzerland Convention & Incentive Bureau, Singapore Tourism Board, Monte-Carlo SBM, Visit Monaco, Magic Arabia and Dublin CVB to name just a handful.

OrangeDoor managing director, Dina Green, said: “OrangeDoor’s Vision is ‘To build a world-class agency that is recognised as much for its positive social and environmental impact as much as its creativity and commercial success’. Part of that journey has been to adopt a triple bottom line (People, Planet + Profit KPIs), submit our B-Corp application this year and join isla. This is how we are becoming a better business internally, whilst also focussing on the power of human shared experiences for our clients. Given both are focusses of Ventures22, I am excited about joining everyone who will be there!”

Get in touch with the team for more information on Ventures 2022 or find out more here

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