Ventures22
ReBuilding Better
micebook Ventures was a sustainable summit for purpose-driven event industry leaders, themed around the concept of Rebuilding Better.
In addition to reducing our environmental impact as an industry, business events have an important role to play as a key facilitator in bringing together leaders in sustainability to solve challenges, share ideas and develop solutions. This was exactly our vision for micebook Ventures.

micebook Ventures 2022
As Eurovision 2023 host city on behalf of Ukraine, Liverpool was precisely the right time and place for this ‘Sustainability & Social Impact catapult’, designed to help the biggest MICE changemakers come together, face and debate what is an existential industry challenge, further complicated by the spectre of global recession and slow growth over years, not months ahead.








micebook Ventures was a sustainable summit for purpose-driven event industry leaders, themed around the concept of Rebuilding Better.
In addition to reducing our environmental impact as an industry, business events have an important role to play as a key facilitator in bringing together leaders in sustainability to solve challenges, share ideas and develop solutions. This was exactly our vision for micebook Ventures.
We focused on finding solutions for how the events sector can evolve to be a “Force for Good” – in the debating chamber with experts from outside the Meetings & Events ‘echo chamber’, through one-to-one buyer-supplier meetings, and live experiential activations through ‘practical purpose’; enabling event procurers start the process shift “from carbon footprint to carbon fingerprint”.

LIVErpool 2022
Join the Debate, Be part of the Change, Learn from Experience
We focused on finding solutions for how the events sector can evolve to be a “Force for Good” – in the debating chamber with experts from outside the Meetings & Events ‘echo chamber’, through one-to-one buyer-supplier meetings, and live experiential activations through ‘practical purpose’; enabling event procurers start the process shift “from carbon footprint to carbon fingerprint”.

Environment . Health . Technology
- How can the events sector evolve to serve both society and major brands?
- Should we be aiming to thrive, rather than to grow?
- How can MICE experts pivot to Net Positive for long-term, sustainable success?
CO2 . DNA . REE
“Well done micebook for creating this event. Important conversations but what is clear is that our industry needs to speed up the pace in all these areas. I’m optimistic this can happen, but we all need to drive the conversation forward, we all have an obligation to transform our industry and at a much faster speed. Let’s keep up the momentum!”
“Ventures was wonderful – an inspiring experience that got the best out of me. The setting, the conversations and experiences all contributed to creating a safe space to challenge my thinking and focus my energy on the areas of development for Broadsword that matter the most to me.”
“A great event with lots of fantastic conversations around some of the most important topics of our time. A lot of work lies ahead for our industry, but one thing is clear, we can only succeed if we all work together and help drive change.”
“If we think about the big challenges that we are now facing, it can’t be a case of go alone and go fast anymore. It’s got to be go together and go far. It’s not just about making money. We need to recreate what success looks like and we need to work together in the ecosystem to find the best sustainable solutions. Is self-interested competition good for the whole of society today? Absolutely not because it’s very narrow in its definition of what good looks like.”
We are delighted to collaborate with micebook to bring this inaugural event to Liverpool. RCP Spaces at The Spine is one of our newest and most sustainable and healthy venues offering an unparalleled experience for delegates in the heart of KQ Liverpool- a multi-million pound city regeneration project. We look forward to welcoming all attendees for what is sure to be a unique and memorable experience in Liverpool.
Re-Building Better at Pace and Scale
Event profs attending the first micebook Ventures in Liverpool were inspired and challenged to rebuild better and faster, at a Cambridge-style opening debate featuring experts from outside our industry.
Read the full write up here

Robert Hopkins
Robert Hopkins, Director, Head of Sustainability at AHR. Robert is an advocate for the sharing of knowledge and was vital in creating our Zero Carbon Today Methodology. Passionate about creating environments that enhance the health and wellbeing of occupants, Robert was lead architect on the creation of The Spine, one of the healthiest workplaces in the world.

Mike Berners-Lee
Mike Berners-Lee is an acclaimed author (There is No Planet B), expert speaker on sustainability and on how we can address this overarching 21st century challenge. He is the founder of Small World Consulting and has made numerous speaking, radio and television broadcast appearances to promote public awareness of sustainability and climate change issues, and most notably appeared in Climate Change: The Facts alongside Sir David Attenborough.

Adrienne Lawler
An outstanding conference host with a background in newsrooms at the BBC & SKY as well as a popular host for ITV’s top-rated show Everything Must Go! As well as and impressive career in the business world.

Eugene Gilkes
Eugene is a former international athlete turned business development and now Corporate Culture Consultant. supporting leaders in developing a more effective strategic approach to building more inclusive and productive workplace cultures. The work of his company, IncludeMe Consulting enables organisations to realise all of the operational, service and financial benefits that can be accrued by diversity, equity and inclusion being delivered as more than just the tick-box training add-on that for so many, it has sadly now become.

Faye Dyer
Faye Dyer is the Managing Director of The ACC Liverpool Group, operators of the award-winning ACC Liverpool, Exhibition Centre Liverpool and the M&S Bank Arena. Faye was the driving force behind the launch of ACC Liverpool’s new Social Value Impact Plan, aimed at creating positive social, economic and environmental change within the city region and beyond.
We are delighted to collaborate with micebook to bring this inaugural event to Liverpool. RCP Spaces at The Spine is one of our newest and most sustainable and healthy venues offering an unparalleled experience for delegates in the heart of KQ Liverpool- a multi-million pound city regeneration project. We look forward to welcoming all attendees for what is sure to be a unique and memorable experience in Liverpool.
— Jennifer Jensen,
Head of Business Tourism at Marketing Liverpool & Liverpool Convention Bureau.
What to Expect
Plant the seeds of your new business relationship over two mornings of online buyer-supplier meetings; designed to enable more diverse, inclusive and beneficial connections and a more dynamic experience through hybrid, experiential and immersive.
- Afternoon buyer-supplier meetings after check-in at Novotel Paddington Village
- Welcome to The Knowledge Quarter!
- Keynote debate with experts from business, science, education & creative industries
- Networking drinks & dinner, high-up inside Spaces at The Spine – meat & fast-fashion free!
- Wake-Up Wellness options & morning buyer-supplier meetings – Spaces at The Spine
- Designing The Future – ReBuilding Better in a post-imperial Northern Powerhouse
- Green kitchen lunch with panoramic Merseyside views
- Transforming the world of events for good – Insight through experience; Environment, Technology and Health
- Liverpool Cathedral Gala Dinner – one of the UK’s most spectacular event venues with social purpose
- Wake-Up Wellness options & morning buyer-supplier meetings
- Discover yet another of Liverpool’s most perfectly formed venues for C21 events
- Light lunch pre-departure from one of Eurovision 2023’s top three favourite cities
What’s Included?
- 2 nights fully hosted at the all-new Novotel Paddington Village
- 30 buyer-supplier meetings (10 online and 20 in-person)
- Unparalleled educational value throughout
