Shangri-La Group took its Kerry Hotels brand on the road in the UK last week for the first time with two events targeting agency buyers in Manchester and London.
The roadshow kicked off in at Ivy Asia, Spinningfields in Manchester with an intimate dinner for around 15 agencies, with a showcase event at The Curtain in Shoreditch, London on Wednesday evening.
Attendees across the two events included team micebook, along with buyers from WRG, Team Spirit, Pineapple Events, Bien Venue, First Event, Activate and Eveology.
Kerry Hotels are vibrant, contemporary and designed with conferences and events in mind and with sustainability at their heart. There are three properties in the portfolio – Kerry Hotel Pudong Shanghai, Kerry Hotel Beijing and the most recent addition Kerry Hotel Hong Kong.
Monique de Beer, Shangri-La account director, Global Sales – Group (London), says the roadshow aimed to raise awareness of the Kerry brand and properties among UK buyers. “Lots of people know the Shangri-La brand and properties but are not familiar with Kerry Hotels. All three properties were built with the MICE market in mind – we have the largest pillar-less ballroom in Hong Kong as well as outdoor event space,” she adds.