Events platform Bizzabo, which is used by brands including Amazon, EA, Forbes, Siemens and Salesforce, is expanding its global footprint in Europe with the opening of a new London office and the appointment of industry veteran Tim Bull.

As Bizzabo’s first Vice President of Sales in EMEA, Bull brings more than 20 years of experience in the meetings and events industry with a specific focus on SaaS technology.

He was most recently managing director of sales for EMEA and the Asia-Pacific region at Aventri, and prior to that was director of sales at Lanyon, which is now owned by Cvent. He has also held roles at Deutsche Bank, Whitbread, De Vere, Zibrant, and Active Network.

Bull will lead the London operations and oversee the company’s expansion across Europe. The Bizzabo London office will be a hub for the company’s European customer-facing operations from support services to sales and marketing.

“Bizzabo is continuing to strategically invest in people and in the future of event technology. Its commitment to redefine the space positions Bizzabo as the most innovative solution for modern organisers. I’m excited to join the team and continue to build on this momentum,” he said.

The announcement comes hot on the heels of Bizzabo announcing two acquisitions – x.ai, an artificial intelligence scheduling tool that automatically finds time for people to meet, and Whalebone, crowd amplification and visualisation technology that enhances the audience, organiser, and speaker experience to make events feel more interactive, exciting, and human.

Bizzabo is headquartered in New York with an additional office in Tel Aviv, Israel and a technology-focused office in Kyiv, Ukraine opened earlier this year. With a growing global team of more than 300 employees, the company said it has 130 open roles that include opportunities to join the new Bizzabo London Team.

In December 2020, Bizzabo announced a $138 million financing round to meet surging demand for its all-in-one, end-to-end events platform globally, with a focus on enhancing the attendee experience in the hybrid events market.