Trends

Ovation London Connect explores key trends shaping the future of events 1024 684 micebook.

Ovation London Connect explores key trends shaping the future of events

By Jo Beames As Buyer Community Director at micebook and founder of the Corporate Collective, I recently had the pleasure…

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Loyalty & authentic partnerships take centre stage at Strata insights event 1024 576 micebook.

Loyalty & authentic partnerships take centre stage at Strata insights event

Creating meaningful customer connections today takes more than points and promotions. It demands loyalty strategies and partnerships that feel authentic…

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Tackling Loneliness: How Events Can Rebuild Belonging 1024 678 micebook.

Tackling Loneliness: How Events Can Rebuild Belonging

At its latest First In event at London’s Grand Connaught Rooms, First Event unveiled its new report Tackling Loneliness: Re-establishing…

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UK marketing budgets bounce back in Q2 1024 683 micebook.

UK marketing budgets bounce back in Q2

Marketing budgets rebounded in the second quarter of 2025 according to the latest IPA Bellwether Report, reversing the reduction recorded…

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Q&A with Catherine Chaulet: Global MICE outlook, destination trends & what makes a great DMC 1024 683 micebook.

Q&A with Catherine Chaulet: Global MICE outlook, destination trends & what makes a great DMC

At the GDP Connection event in The Bahamas last month, micebook editor Susie Harwood sat down with Catherine Chaulet, president…

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Agency Insights: Technology Meets Creativity at B. Inspired 1024 683 micebook.

Agency Insights: Technology Meets Creativity at B. Inspired

Corporate event, marketing, and communications leaders gathered at Soho House Dean Street’s screening room to explore how creativity and emerging…

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Help Shape the Future of Incentive Travel: Take Part in the 2025 ITI Survey 901 600 micebook.

Help Shape the Future of Incentive Travel: Take Part in the 2025 ITI Survey

In a world of shifting trends, evolving expectations and mounting external pressures, insight has never been more valuable. That’s why…

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Event industry ESG performance improves in first half of 2025 1024 683 micebook.

Event industry ESG performance improves in first half of 2025

Environmental, social and governance (ESG) performance across the global event sector has improved significantly in the first half of 2025,…

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Agency Insights: Unlock the power of Audience-ology 899 598 micebook.

Agency Insights: Unlock the power of Audience-ology

As part of Audience’s Unlock the Power of Audience-ology workshop series, brand leaders from JLL, Mott MacDonald, Deloitte, and Hiscox…

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