Trends

BCD M&E reveals 5 event destinations to watch in 2027 1024 683 micebook.

BCD M&E reveals 5 event destinations to watch in 2027

From Bath’s historic venues to the mountain landscapes of Montana, BCD Meetings & Events has highlighted five destinations to watch…

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UK event spending faces greater scrutiny in 2027, says BCD M&E 1024 683 micebook.

UK event spending faces greater scrutiny in 2027, says BCD M&E

UK events demand is expected to remain resilient in 2027, but budget pressures will drive closer scrutiny of spending and…

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Why the next generation of brands must be machine readable and human memorable 1024 683 micebook.

Why the next generation of brands must be machine readable and human memorable

As AI agents begin to search, compare and buy on our behalf, how will brands build preference? Simon Levitt, Global…

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Event budgets are rising. Are briefs catching up? 1024 676 micebook.

Event budgets are rising. Are briefs catching up?

Two reports in a week have offered encouraging signals for the events industry. But for agencies and planners, the question…

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Incentive Travel Index 2026 reveals a more cautious outlook for year ahead 1024 683 micebook.

Incentive Travel Index 2026 reveals a more cautious outlook for year ahead

The latest Incentive Travel Index (ITI) paints a cautious picture of the market, with activity expected to remain broadly stable…

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Report predicts bigger event budgets but will they stretch further in 2027? 900 600 micebook.

Report predicts bigger event budgets but will they stretch further in 2027?

Corporate event planners will be familiar with the challenge: budgets under scrutiny, rising costs and expectations that keep growing. So,…

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Only 5% of event profs truly understand their clients’ hidden barriers, PCMA research finds 1024 682 micebook.

Only 5% of event profs truly understand their clients’ hidden barriers, PCMA research finds

Just 5% of organisations truly understand the hidden barriers facing their priority client segments, according to a finding shared at…

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micebook launches US Agency Leadership Report 2026 1024 683 micebook.

micebook launches US Agency Leadership Report 2026

What’s keeping US agency leaders up at night? From AI and M&A to talent, pricing and growth, our new US…

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Event personalisation is falling short of attendee expectations, research finds 1024 683 micebook.

Event personalisation is falling short of attendee expectations, research finds

Event organisers have access to more attendee data than ever, yet many are still delivering generic, one-size-fits-all experiences, according to…

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