Trends

Encore files for IPO following expansion drive 1024 683 micebook.

Encore files for IPO following expansion drive

Encore has filed for an initial public offering (IPO) in the US, marking a significant moment for the global event…

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London and Lisbon top latest meeting destination rankings 1024 683 micebook.

London and Lisbon top latest meeting destination rankings

London and Lisbon have once again emerged among Europe’s leading meeting and event destinations, topping major new rankings released this…

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Business events sector now larger than aerospace and air transport, new global study finds 1024 683 micebook.

Business events sector now larger than aerospace and air transport, new global study finds

The global business events sector now generates more direct economic activity than industries including aerospace and air transport, according to…

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Incentive travel outperforms cash across all generations, report finds 1024 683 micebook.

Incentive travel outperforms cash across all generations, report finds

New research from SITE and Maritz has found that incentive travel remains the most effective non-cash motivator across every working…

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Why pharma is emerging as a growth market for event agencies 1024 683 micebook.

Why pharma is emerging as a growth market for event agencies

There has been a noticeable increase in interest around the pharmaceutical and healthcare sector from event agencies over the past…

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Planners under pressure to prove event ROI as measurement lags 1024 683 micebook.

Planners under pressure to prove event ROI as measurement lags

Confidence in the value of face-to-face events is rising, but a significant measurement gap remains, with many planners still unable…

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Race Across the World – UK agencies make moves down under 1024 683 micebook.

Race Across the World – UK agencies make moves down under

By Susie Harwood As consolidation continues to sweep across the events and experiential sector, with agencies scaling rapidly through mergers,…

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How to choose the right speaker for your event and actually drive return on investment 1024 683 micebook.

How to choose the right speaker for your event and actually drive return on investment

micebook partner Speakers Corner shares insights on how to find the right speaker to elevate your next event, and get…

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Events lead marketing spend growth in latest IPA Bellwether Report 1024 683 micebook.

Events lead marketing spend growth in latest IPA Bellwether Report

Events have emerged as the top-performing marketing channel in the latest IPA Bellwether Report, with brands increasing investment in live…

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