Trends

Only 5% of event profs truly understand their clients’ hidden barriers, PCMA research finds 1024 682 micebook.

Only 5% of event profs truly understand their clients’ hidden barriers, PCMA research finds

Just 5% of organisations truly understand the hidden barriers facing their priority client segments, according to a finding shared at…

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micebook launches US Agency Leadership Report 2026 1024 683 micebook.

micebook launches US Agency Leadership Report 2026

What’s keeping US agency leaders up at night? From AI and M&A to talent, pricing and growth, our new US…

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Event personalisation is falling short of attendee expectations, research finds 1024 683 micebook.

Event personalisation is falling short of attendee expectations, research finds

Event organisers have access to more attendee data than ever, yet many are still delivering generic, one-size-fits-all experiences, according to…

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Five shifts redefining event strategy in 2026 900 600 micebook.

Five shifts redefining event strategy in 2026

Event teams are being challenged to rethink how they design, deliver and measure experiences, according to a new report launched…

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What do buyers value most in a DMC partner? 1024 683 micebook.

What do buyers value most in a DMC partner?

Local expertise and trusted relationships remain the most important factors when incentive travel professionals select a destination management company (DMC),…

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How behavioural science can make your event menu more sustainable 1024 683 micebook.

How behavioural science can make your event menu more sustainable

At How to Copenhagen 2025, Adam Kuskner, a social behavioural specialist at the Centre for a Plant Based and Organic…

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Encore files for IPO following expansion drive 1024 683 micebook.

Encore files for IPO following expansion drive

Encore has filed for an initial public offering (IPO) in the US, marking a significant moment for the global event…

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London and Lisbon top latest meeting destination rankings 1024 683 micebook.

London and Lisbon top latest meeting destination rankings

London and Lisbon have once again emerged among Europe’s leading meeting and event destinations, topping major new rankings released this…

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Business events sector now larger than aerospace and air transport, new global study finds 1024 683 micebook.

Business events sector now larger than aerospace and air transport, new global study finds

The global business events sector now generates more direct economic activity than industries including aerospace and air transport, according to…

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