Trends

AI reaches tipping point in M&E industry as optimism remains high   1024 683 micebook.

AI reaches tipping point in M&E industry as optimism remains high  

AI has reached a tipping point in the meetings and events industry as optimism hits a five-year high according to…

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Incentive travel growth plateaus as costs and uncertainty weigh 1024 684 micebook.

Incentive travel growth plateaus as costs and uncertainty weigh

Global incentive travel activity is expected to remain flat into 2026, with only modest growth forecast through 2027, according to…

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New report reveals regional divide in event budgets 1024 683 micebook.

New report reveals regional divide in event budgets

Global DMC Partners’ (GDP) latest Q3 2025 Meetings & Events Pulse Survey reveals uneven budget trends across regions, with planners…

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Ovation London Connect explores key trends shaping the future of events 1024 684 micebook.

Ovation London Connect explores key trends shaping the future of events

By Jo Beames As Buyer Community Director at micebook and founder of the Corporate Collective, I recently had the pleasure…

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Loyalty & authentic partnerships take centre stage at Strata insights event 1024 576 micebook.

Loyalty & authentic partnerships take centre stage at Strata insights event

Creating meaningful customer connections today takes more than points and promotions. It demands loyalty strategies and partnerships that feel authentic…

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Tackling Loneliness: How Events Can Rebuild Belonging 1024 678 micebook.

Tackling Loneliness: How Events Can Rebuild Belonging

At its latest First In event at London’s Grand Connaught Rooms, First Event unveiled its new report Tackling Loneliness: Re-establishing…

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UK marketing budgets bounce back in Q2 1024 683 micebook.

UK marketing budgets bounce back in Q2

Marketing budgets rebounded in the second quarter of 2025 according to the latest IPA Bellwether Report, reversing the reduction recorded…

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Q&A with Catherine Chaulet: Global MICE outlook, destination trends & what makes a great DMC 1024 683 micebook.

Q&A with Catherine Chaulet: Global MICE outlook, destination trends & what makes a great DMC

At the GDP Connection event in The Bahamas last month, micebook editor Susie Harwood sat down with Catherine Chaulet, president…

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Agency Insights: Technology Meets Creativity at B. Inspired 1024 683 micebook.

Agency Insights: Technology Meets Creativity at B. Inspired

Corporate event, marketing, and communications leaders gathered at Soho House Dean Street’s screening room to explore how creativity and emerging…

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