Trends

Event personalisation is falling short of attendee expectations, research finds 1024 683 micebook.

Event personalisation is falling short of attendee expectations, research finds

Event organisers have access to more attendee data than ever, yet many are still delivering generic, one-size-fits-all experiences, according to…

read more
Five shifts redefining event strategy in 2026 900 600 micebook.

Five shifts redefining event strategy in 2026

Event teams are being challenged to rethink how they design, deliver and measure experiences, according to a new report launched…

read more
What do buyers value most in a DMC partner? 1024 683 micebook.

What do buyers value most in a DMC partner?

Local expertise and trusted relationships remain the most important factors when incentive travel professionals select a destination management company (DMC),…

read more
How behavioural science can make your event menu more sustainable 1024 683 micebook.

How behavioural science can make your event menu more sustainable

At How to Copenhagen 2025, Adam Kuskner, a social behavioural specialist at the Centre for a Plant Based and Organic…

read more
Encore files for IPO following expansion drive 1024 683 micebook.

Encore files for IPO following expansion drive

Encore has filed for an initial public offering (IPO) in the US, marking a significant moment for the global event…

read more
London and Lisbon top latest meeting destination rankings 1024 683 micebook.

London and Lisbon top latest meeting destination rankings

London and Lisbon have once again emerged among Europe’s leading meeting and event destinations, topping major new rankings released this…

read more
Business events sector now larger than aerospace and air transport, new global study finds 1024 683 micebook.

Business events sector now larger than aerospace and air transport, new global study finds

The global business events sector now generates more direct economic activity than industries including aerospace and air transport, according to…

read more
Incentive travel outperforms cash across all generations, report finds 1024 683 micebook.

Incentive travel outperforms cash across all generations, report finds

New research from SITE and Maritz has found that incentive travel remains the most effective non-cash motivator across every working…

read more
Why pharma is emerging as a growth market for event agencies 1024 683 micebook.

Why pharma is emerging as a growth market for event agencies

There has been a noticeable increase in interest around the pharmaceutical and healthcare sector from event agencies over the past…

read more

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events