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Business events sector now larger than aerospace and air transport, new global study finds 1024 683 micebook.

Business events sector now larger than aerospace and air transport, new global study finds

The global business events sector now generates more direct economic activity than industries including aerospace and air transport, according to…

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Incentive travel outperforms cash across all generations, report finds 1024 683 micebook.

Incentive travel outperforms cash across all generations, report finds

New research from SITE and Maritz has found that incentive travel remains the most effective non-cash motivator across every working…

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In Pictures: SITE GB Summit 2026 1024 683 micebook.

In Pictures: SITE GB Summit 2026

The annual SITE GB Summit took place on 27 April, bringing together more than 50 UK incentive professionals for a…

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beam backs cancellation fees in updated fam trip guidance 900 600 micebook.

beam backs cancellation fees in updated fam trip guidance

Event industry association beam has introduced updated guidance on familiarisation (fam) trips, as pressure grows across the meetings and events…

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MEN launches to support men’s mental health in the events industry 1024 683 micebook.

MEN launches to support men’s mental health in the events industry

A new initiative aimed at supporting men across the live events, experiential and MICE sectors has officially launched, creating a…

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Canada gains as Gulf States see sharp drop in incentive travel sentiment 1024 682 micebook.

Canada gains as Gulf States see sharp drop in incentive travel sentiment

Canada is emerging as a key beneficiary of geopolitical disruption in incentive travel, while the Gulf States are seeing the…

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The new currency of connection: events in an era of political and economic change 1024 683 micebook.

The new currency of connection: events in an era of political and economic change

Event and incentive professionals gathered at the historic Cliveden House to discuss how political and economic change is reshaping events…

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IRF European Thought-Leader Summit 2026: Highlights and pics 1024 683 micebook.

IRF European Thought-Leader Summit 2026: Highlights and pics

Following the success of its inaugural European event last year, The Incentive Research Foundation (IRF) brought together an exclusive group…

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ICE rebrands and appoints Ben Goedegebuure to support growth 900 600 micebook.

ICE rebrands and appoints Ben Goedegebuure to support growth

ICE, the global community for senior in-house corporate event leaders, has rebranded as the International Corporate Events Network and appointed…

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