Agency

TRO launches creative production division 900 600 micebook.

TRO launches creative production division

TRO has launched Activate Live, a dedicated creative production division designed to help brands create high-impact brand activations from pop-ups…

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Strata delivers ‘Powered by Nature’ experience for Peugeot 1024 683 micebook.

Strata delivers ‘Powered by Nature’ experience for Peugeot

Strata has created and delivered Powered by Nature: Allure Through a Bee’s Eyes – an immersive and multi-sensory experience for…

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Amex GBT appoints global VP for Brand & Experience Studio 1024 683 micebook.

Amex GBT appoints global VP for Brand & Experience Studio

American Express Global Business Travel Meetings & Events has appointed Rich Atkinson-Toal as global vice president of Brand & Experience…

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Lea Karam launches new behavioural science consultancy 900 600 micebook.

Lea Karam launches new behavioural science consultancy

Lea Karam, multi-award-winning behavioural scientist and former consulting director of Mediaplus’ Behave, has announced the launch of Mindscope, a behavioural…

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Agency Leaders & Next Gen Meet Up – Key Takeaways 1024 668 micebook.

Agency Leaders & Next Gen Meet Up – Key Takeaways

The need for better collaboration and communication between different generations has been a topic of much discussion and debate recently,…

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Mike Ford returns to agency world 900 600 micebook.

Mike Ford returns to agency world

Mike Ford, a veteran of the live event industry, has joined THE Agency, a new agency founded by industry experts…

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Award Winners Spotlight: Yellow Fish 1024 684 micebook.

Award Winners Spotlight: Yellow Fish

Yellow Fish topped two categories at this year’s micebook Awards, taking home the Best Incentive and Best Internal Communications Event…

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Agency Insights: Technology Meets Creativity at B. Inspired 1024 683 micebook.

Agency Insights: Technology Meets Creativity at B. Inspired

Corporate event, marketing, and communications leaders gathered at Soho House Dean Street’s screening room to explore how creativity and emerging…

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Goose Live Events unveils Net-Zero Roadmap 900 600 micebook.

Goose Live Events unveils Net-Zero Roadmap

Live events agency Goose has partnered with consultancy Sustainability Simplified to turn its environmental ambitions into a clear, actionable strategy. Goose has been working…

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