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Long Lake to acquire Amex GBT in $6.3bn deal 900 600 micebook.

Long Lake to acquire Amex GBT in $6.3bn deal

Long Lake Management has agreed to acquire American Express Global Business Travel (Amex GBT), the world’s largest corporate travel platform,…

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Broadsword explores the ‘Engagement Economy’ at B. Inspired event 1024 683 micebook.

Broadsword explores the ‘Engagement Economy’ at B. Inspired event

Broadsword hosted its first B. Inspired event of 2026 at Shoreditch House, bringing together event and marketing leaders to explore a topic…

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Nteractive elevates New Balance London Marathon activation 1024 683 micebook.

Nteractive elevates New Balance London Marathon activation

Experiential event specialists Nteractive have delivered a large-scale, multi-site activation for New Balance at the 2026 London Marathon, marking more…

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Top Banana celebrates growth with new UK headquarters 1024 683 micebook.

Top Banana celebrates growth with new UK headquarters

Top Banana has announced that it is investing in a new head office within Ragley Hall Estate this summer, placing…

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First Event steps up ESG focus with community and carbon initiatives 1024 683 micebook.

First Event steps up ESG focus with community and carbon initiatives

First Event marked Earth Day on 22 April with a coordinated day of volunteering, as part of a wider shift…

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Race Across the World – UK agencies make moves down under 1024 683 micebook.

Race Across the World – UK agencies make moves down under

By Susie Harwood As consolidation continues to sweep across the events and experiential sector, with agencies scaling rapidly through mergers,…

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Renault showcases new EV models at London activation 1023 683 micebook.

Renault showcases new EV models at London activation

Renault has unveiled its latest lineup at Future Stores including the new Renault Turbo 3E in partnership with brand experience…

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AI, Hybrid and Storytelling: Sledge Predicts the Key Trends for Q2 1024 683 micebook.

AI, Hybrid and Storytelling: Sledge Predicts the Key Trends for Q2

Leaning on their expertise, research and firsthand experiences, the team at live events agency Sledge share their predictions for the…

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Why creativity IS the experience: First Event on designing for connection 1024 676 micebook.

Why creativity IS the experience: First Event on designing for connection

Events need to move beyond agendas and aesthetics and instead focus on how people feel, connect and behave, according to…

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