• August 20, 2025

6 weeks to go & final buyer places for inaugural X: by micebook

6 weeks to go & final buyer places for inaugural X: by micebook

6 weeks to go & final buyer places for inaugural X: by micebook 1024 683 micebook.

It’s just over six weeks until our inaugural X: by micebook event kicks off, and we have limited spaces left for event buyers so make sure you register now to avoid disappointment.

The event is taking place on 2-5 October at the new Gran Hotel Taoro in Puerto de la Cruz, Tenerife – an authentic gem where vibrant history meets stunning five-star luxury.

Over three dynamic days, leading MICE buyers and suppliers will experiment and explore new ways of doing business, exchange knowledge and make lasting connections and memories.

Rory Sutherland, Vice Chairman at Ogilvy UK, behavioural science guru, author and unlikely TikTok star, will joining us to deliver what promises to be a unique and dynamic keynote session. He will share insights gathered over his many years in marketing, challenging our inaugural X audience to think differently, which fits perfectly with our theme – What if the Top isn’t really the Top?

X: by micebook is a journey—designed to flip expectations, challenge norms, and shift how we connect, think, and do business. Inspired by Tenerife’s Mount Teide, where the “top” isn’t a peak, but a crater—we’ll ask: What if where we thought we were heading… wasn’t really the destination?

Join buyers from companies including BI Worldwide, Powwow Events, Goose Live, asembl group, Bray Leino Events, Reed & Mackay, Strata, BCD M&E, Image Events and many more.

Suppliers attending include The Hoxton hotels, Ibiza Convention Bureau, Monte Carlo SBM, Destination Toronto, Visit Scotland, Visit Brussels, Sena Iceland, Transcend Cruises, Silverstone, Kempinski Hotels, Tenerife Convention Bureau and many more.

Ready to rethink the journey? Register for X: by micebook now

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