X: by micebook
Sometimes, the best view comes from a different perspective.
X: by micebook is not just an event. It’s a journey—designed to flip expectations, challenge norms, and shift how we connect, think, and do business. Inspired by Tenerife’s Mount Teide, where the “top” isn’t a peak, but a crater—we’ll ask: What if where we thought we were heading… wasn’t really the destination?
Ready to rethink the journey?
what to expect
Challenge the norm. Embrace the unexpected.
- Arrive in Puerto de la Cruz and prepare for perspective-shifting moments from the very beginning.
- Check into the brand-new 5★ Gran Hotel Taoro
- Get to know fellow attendees over a relaxed welcome dinner
- Let the unexpected begin…
Build better connections in smarter ways.
- Up to 20 high-impact 1:1 meetings, AI-matched for relevance
- Network with 40–50 senior UK MICE buyers and international suppliers
- Deepen conversations over hosted hospitality and scenic networking experiences
- Evening Dinner full of delights
Push boundaries through discovery and adventure.
- Start with a keynote on our mystery speaker on thinking unconventionally
- Experience Tenerife’s landscapes and culture on an activity-based morning
- Regroup at X Base Camp at the foot of Mount Teide for reflection and shared insights
- Gala Dinner: a final moment to toast the journey
Departures throughout the day
X was never about the finish line. The summit isn’t the end—it’s the journey that transforms you.
- Itinerary is subject to change
- Your commitment includes being fully available from 2-5 October and 20 buyer supplier meetings
- Participation fee of £125
- Agreement with our buyer participation T&C
Why Join X: by micebook
01
Content that Challenges
Big ideas, bold perspectives, and sessions designed to shake up your thinking.
02
Double the Value
03
Destination-Led Immersion
In a place where the summit is a crater and the beaches are black — every detail challenges expectations.
04
Fully Hosted, Fully Taken Care Of
Return flights, 5★ accommodation, food, drink, and curated activities — all on us.
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