2-5 October 2025 | Puerto de la Cruz

X: by micebook

Sometimes, the best view comes from a different perspective.

X: by micebook is not just an event. It’s a journey—designed to flip expectations, challenge norms, and shift how we connect, think, and do business. Inspired by Tenerife’s Mount Teide, where the “top” isn’t a peak, but a crater—we’ll ask: What if where we thought we were heading… wasn’t really the destination?

Ready to rethink the journey?

what to expect

Challenge the norm. Embrace the unexpected.

  • Arrive in Puerto de la Cruz and prepare for perspective-shifting moments from the very beginning.
  • Check into the brand-new 5★ Gran Hotel Taoro
  • Get to know fellow attendees over a relaxed welcome dinner
  • Let the unexpected begin…

Build better connections in smarter ways.

  • Up to 20 high-impact 1:1 meetings, AI-matched for relevance
  • Network with 40–50 senior UK MICE buyers and international suppliers
  • Deepen conversations over hosted hospitality and scenic networking experiences
  • Evening Dinner full of delights

Push boundaries through discovery and adventure.

  • Start with a keynote on our mystery speaker on thinking unconventionally
  • Experience Tenerife’s landscapes and culture on an activity-based morning
  • Regroup at X Base Camp at the foot of Mount Teide for reflection and shared insights
  • Gala Dinner: a final moment to toast the journey

Departures throughout the day

X was never about the finish line. The summit isn’t the end—it’s the journey that transforms you.

  • Itinerary is subject to change
  • Your commitment includes being fully available from 2-5 October and 20 buyer supplier meetings
  • Participation fee of £125
  • Agreement with our buyer participation T&C

Why Join X: by micebook

01
Content that Challenges

Big ideas, bold perspectives, and sessions designed to shake up your thinking.

02
Double the Value

20 x 1-2-1 meetings with top-tier suppliers — plus transformative conversations you won’t find anywhere else. Find our supplier list here.

03
Destination-Led Immersion

In a place where the summit is a crater and the beaches are black — every detail challenges expectations.

04
Fully Hosted, Fully Taken Care Of

Return flights, 5★ accommodation, food, drink, and curated activities — all on us.

Event Partners

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