• May 8, 2025

Strata wins pitch for OMODA & JAECOO UK Launch

Strata wins pitch for OMODA & JAECOO UK Launch

Strata wins pitch for OMODA & JAECOO UK Launch 1024 683 micebook.

Strata has been appointed as the brand experience agency for OMODA & JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands.

Owned by Chery Automobile, China’s fourth largest carmaker, this marks a major UK market entry and positions as the lead partner for all experiential work tied to the launch and ambitious growth of OMODA & JAECOO in the region.

The scope of work includes end-to-end event delivery, production and creative strategy and will include multiple vehicle launches, lifestyle and national events, sponsorship activations and media test drive support.

The appointment follows the successful JAECOO 7 launch in January and a competitive pitch process that saw Strata come out on top across all evaluation areas, including creativity, automotive expertise, flexibility, case studies and team capability.

Strata’s proposal was built around a shared creative framework that gave both OMODA & JAECOO a consistent core while allowing each to express its individual brand identity.

The agency’s track record in the automotive sector, with experience currently across 23 brands, was a key differentiator in the decision.

Victor Zhang, UK Country Director OMODA & JAECOO UK commented: “Strata has been instrumental in helping OMODA & JAECOO achieve an ambitious launch schedule with flair, originality and quality. Together, we are working to make a real impact on the UK’s automotive landscape.”

 

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