micebook and event:decision revealed the inaugural Power 30 Most Sustainable Agencies 2024-25 at EXPO this week, shining the spotlight on the agencies leading the way on ESG.
The list recognises 30 event agencies in the UK market, based both on their sustainable internal business practices and their ability to deliver sustainable outcomes for client events.
Agencies completed a rigorous and wide-ranging questionnaire, requesting data on both agency strategy, tactics and accreditation, followed by an analysis of real event case-studies to enter the Most Sustainable Agencies. Submissions were scored, not judged, then benchmarked to provide the clearest view of event agency sustainability available.
The 30 agencies are:
2Heads
American Express GBT M&E
Aspect
BCD M&E
BeaconHouse
Bray Leino Events
Brighter
Broadsword
Cheerful Twentyfirst
Chorus
DRPG
emc3
Goose Live Events
Identity
Lemon Lane
The Marble Group
Nteractive
Powwow Events
Production bureau
PSP
Pure Communications Group
Sledge
Sleek
Stitch
Top Banana
Touch Associates
TRO
TTA
Verve The Live Agency
Zentive Agency
While these agencies are all at different stages in their sustainability journey, all have made a commitment to embedding sustainability into their internal and external business practices.
Entries were scored and benchmarked, and we have created a comprehensive digital report (see below) featuring headline stats and trends, as well as spotlights on each agency. To recognise some of those that scored particularly highly, we carried out a more in-depth interview to showcase their achievements, and the report also highlights several events that scored highly.
Matt Grey, director at event:decision said: “I recall the first conversation with micebook about the Most Sustainable Agencies recognition programme almost exactly a year ago in January 2024, so to see the campaign come to life and to the point of actual recognition is incredibly rewarding. Thanks to our partners in this endeavour – Sean Philby and the UK team at Encore, Louisa Watson and Richard Smith at the Wyboston Lakes Resort and the Sustainable Events Show.
“To see agencies bold enough to share what they are doing in sustainability, both internally and for their clients, well done. It’s great to see you receive recognition in person at micebook EXPO. You deserve the accolade as a top performer in sustainability. We all hope your ambition goes on to help you become more successful and sustainable businesses. And that we can recognise you again in early 2026 for your efforts this year!”
Susie Harwood, micebook editor, added: “Having worked on numerous top agencies lists over my many years as an event industry journalist, mostly focused on financial performance, this feels more meaningful and should prove invaluable for corporate companies looking for sustainable event agencies to partner with.
“The list features 30 this year (in all honesty we had hoped it would be 50), but we look forward to growing it in future years and making it an established annual benchmarking initiative that recognises and celebrates the event agencies leading the way on sustainability.”
Click below to read the full report