Your Event Solutions (YES) is to become ALTOUR after 25 years, as the longstanding meetings and events brand is retired and its team and services brought fully under the ALTOUR name.
Effective from 14 September, the move will bring ALTOUR’s meetings and events and business travel capabilities together under one global brand, while retaining the existing YES team, expertise and client relationships.
The move will expand ALTOUR’s meetings and events offering across the full event lifecycle, including strategy, sourcing, creative development, technology, delivery and reconciliation, alongside its global corporate travel management services.
The YES team and leadership will remain in place, while its Halifax office will continue to be a key part of ALTOUR’s operations and home to the team behind the business.
Clients will also have access to ALTOUR’s global reach and buying power, as well as ALTOUR iQ, its connected intelligence and data analytics platform. The technology brings event intake, approved budgets, delivery, reconciliation and experience analytics into a single real-time view.
“YES earned its reputation over 25 years by combining extraordinary creativity with deep care for its clients. This is how we honour that legacy: not by replacing what YES has built, but by giving the same talented team a larger platform,” said Gabe Rizzi, president of ALTOUR.
“ALTOUR is already trusted to manage complex global business travel programmes. Bringing YES fully under our brand broadens that partnership, giving clients one accountable global partner for how their people travel, meet and connect, with the scale, intelligence and creativity to turn every interaction into measurable value.”
YES was founded by Sue Gill 25 years ago and has built its reputation as a specialist meetings and events business.
“When I founded YES 25 years ago, it was with a belief that extraordinary events begin with understanding people, their ambitions, their brands and the moments that matter to them,” said Gill.
“That belief, and the care and creativity our people bring to every client, remain at the heart of the business. I am incredibly proud of what we have built and excited to see it grow further within ALTOUR, opening up new possibilities for our clients without losing the personal touch that has always defined YES.”
YES revealed the news at its 25th anniversary celebration at The Langham, London on Friday evening.