asembl.group has announced the appointment of Katherine West-Dargon as the head of venufindr, a newly created brand which aims to bring “a disruptive and innovative approach” to the venue search and selection marketplace.

West-Dargon, who joins with more than 14 years’ experience in the event and hospitality industries, will spearhead the growth of venufindr.

Her career includes senior roles within the industry at agencies and venues, including partnership coordinator at MCI, venue services manager at In2events, business development manager at Hilton at the Ageas Bowl, and most recently, national account manager at Belmond.

venufindr is designed to streamline the venue finding process and offers a unique opportunity for independent contractors to join a network of experienced venue finders, providing clients with access to an extensive catalogue of venues or sourcing the perfect location tailored to their event needs.

“I am thrilled to be returning to my roots at asembl to head up venufindr, a role which I am extremely passionate about. With the ever-growing proposition that asembl.group is building, it’s a really exciting time for the business. I can’t wait to lead the team in providing the best venue search and selection solution and building the business,” said West-Dargon.

“My experience in venues, onsite property sales management, and account management for a luxury global brand gives me a deep understanding of what clients are looking to achieve. So, I’m ready for this opportunity and looking forward to bringing our unique and disruptive approach to the market.”

Gavin Farley, founder and CEO of asembl.group, added: “We are delighted to welcome Katherine to lead venufindr. Her extensive experience and passion for the industry make her the perfect fit for this role. venufindr is an exciting new venture for us, providing a platform for knowledgeable venue finders to thrive with the support of our larger business network. Katherine’s leadership will be instrumental in driving this initiative forward, aligning perfectly with our mission to offer exceptional services through trusted partnerships.”