Auberge Resorts Collection is set to make its London debut after being appointed by Reuben Brothers to manage Cambridge House, the former In and Out Military Club, in Mayfair, London.

Set to open in late 2025, Cambridge House, Auberge Resorts Collection is part of Reuben Brothers’ £1 billion regeneration of 1.3 prime acres of the Piccadilly Estate, including the super-prime residential development of One Carrington and the cobblestone streets of Shepherd Market.

The 102-room hotel, together with its private members’ club, promises to be “both retreat and social hub”.

Encompassing several historic properties, it is the Georgian mansion at the heart of the hotel that is a London icon – the gracious, Grade 1-listed, Palladian-style townhouse commissioned by the 2nd Earl of Egremont in 1756. Built to entertain the political and social elite of the age, the property has been at the centre of London life ever since, hosting Queen Victoria, serving as PM Lord Palmerston’s proxy No.10, home to the Duke of Cambridge and Lord Cholmondeley, and the Naval and Military ‘In and Out’ Club from 1865 to 1999.

The hotel will feature event spaces suited to a range of gatherings, including a Georgian-style ballroom, while the property’s restaurants, bars and private rooms can accommodate events of every size and concept.

The double-level spa will introduce Auberge’s holistic wellness offering to London, with extensive hydrotherapy facilities, two heated swimming pools and seven treatment rooms.

Auberge Resorts Collection currently manages 27 one-of-a-kind properties, predominantly based in the US and Mexico, with two hotels in Europe – Domaine des Etangs in France and Grace Hotel in Santorini – and a third, Collegio alla Querce in Florence, due to open this year.

Earlier this year, Meenaz Diamond joined the brand as VP Sales, EMEA to drive sales growth and brand awareness of the ultra-luxury hotel portfolio in the EMEA region.