With a growing reputation for its bespoke approach to crafted luxury and lifestyle hotels and resorts, the award-winning Auberge Resorts Collection is already renowned for its one-of-a-kind properties in the US and Mexico, ideal for crafting inspiring and memorable event and incentive experiences.
But its position is set to rise rapidly on a global scale, especially in Europe thanks to the ultra-luxury hotel group doubling its European portfolio over the next year with new properties opening in Florence and London, and the addition of some esteemed experts to the European sales and global leadership team.
Prestigious new additions
A stunning new addition to the collection, Collegio alla Querce, Auberge Resorts Collection in Florence is a timeless retreat set within pristine gardens on a rolling hill on the northside of Florence’s historic city centre. Featuring 83 rooms, an original chapel, two restaurants, and a signature bar, the property sits on a hilltop overlooking the Duomo di Firenze and the Tuscan countryside.
This makes it ideal for groups looking to discover Italian culture with proximity to world-famous galleries and museums, architectural masterpieces and renowned cuisine in Florence, as well as the wineries and restaurants in the stunning countryside of Tuscany.
The perfect backdrop for memorable experiences from high-end product launches and wellbeing retreats, to rewarding incentives and corporate celebrations, each event space epitomises Florentine elegance and renowned Tuscan hospitality. From the painstakingly restored Italian Renaissance chapel and balcony lined Il Teatro to the tiered Terraza and Baroque Gardens, each space is a work of art in itself.
Collegio alla Querce, Auberge Resorts Collection is taking group bookings and events from March 2025.
Joining the growing European portfolio in February 2025 is The Woodward, Auberge Resorts Collection. Geneva’s only all-suite hotel, set on the crystal blue shores of Lake Geneva, The Woodward, is a sanctuary seamlessly integrating home comforts with luxurious sophistication.
From the grandeur and beauty of its facade to an opulent interior, the hotel frames 26 exceptional suites mirroring the sublime natural beauty on its doorstep with their unique character and design. With its photogenic lakeside location, gracious post-Haussmann facade, Michelin-starred cuisine and intuitive, personalised service, The Woodward is Geneva’s most exclusive events destination, brimming with extraordinary, versatile venues to suit every occasion.
This will be followed later in 2025 by the debut of an Auberge Resorts Collection hotel in London. Cambridge House, Auberge Resorts Collection, is being developed in partnership with Reuben Brothers on the site of the former In and Out Military Club in the heart of Mayfair.
The 102-room hotel, together with its private members’ club, promises to be both a vibrant social hub and retreat and will feature event spaces suited to a range of gatherings, including an extraordinary Georgian-style ballroom
Established icons
The Florence, Geneva, and London properties join the group’s two other European hotels – Domaine des Etangs, Auberge Resorts Collection in France and Grace Hotel, Auberge Resorts Collection in Santorini – and 26 additional properties in North America, Mexico, and Central America.
Ranked the number one hotel in Greece by Conde Nast Traveler’s Readers Choice Awards 2024 Grace Hotel, Auberge Resorts Collection is perched on a clifftop in Santorini overlooking the Aegean Sea. The 23-room sanctuary is perfect for crafting retreats and small incentive group programs focused on discovering authentic local traditions from cooking classes to Greek sandal making and secret Santorini spots for private sunset picnics and hidden hikes with a local guide.
From its origin as a fiefdom of the knights of Chasteigner de la Roche-Posay to its 1860s renovation as a family castle, Domaine des Etangs, Auberge Resorts Collection is emblematic of rich French history.Today, this magnificent stone chateau set on 2,500 forested acres embodies the absolute best of French design, blending a world class restoration of an ancient castle and original farm buildings with a sophisticated palette of curated modern art. Domaine des Etangs, Auberge Resorts Collection is recognised as the #1 Hotel in France by Condé Nast and recipient of two Michelin Keys.
The location is perfect for incentives and retreats and can also be combined with Paris (2 hours by train ) or Bordeaux (1 hour and 45 minutes drive). Experiences on site can be customised to each group, using the extensive grounds and facilities.
Originating in Napa Valley with Auberge du Soleil, Auberge Resorts Collection’s portfolio of hotels, resorts & residences focus on offering one-of-a-kind experiences rooted in the destination from one of Aspen’s premier hotels, Hotel Jerome, to dramatic beachside settings in Mexico and Hawaii, and mountain experiences at Hacienda Alta Gracia, Costa Rica.
Experienced team
The luxury portfolio is underpinned by a growing team of experienced luxury hotel experts passionate about crafting highly customised experiences for clients.
Henriette Speed joined the group in late 2024 as Global Sales Director, Groups and Events to help to drive brand awareness and growth in the luxury events and incentives market. Speed brings extensive sales and marketing experience in the UK luxury events and incentives market, having established and led the MICE division of the Kerzner UK Regional Sales Office and successfully run her own sales and marketing company for hotels and DMCs for the past 15 years.
“Auberge delivers curated experiences at one-of-a-kind properties in extraordinary destinations that exceed the expectations for the world’s most discerning travellers. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative well-being, and gracious service,” says Speed. “Our properties are perfect for groups that are looking for unique retreats and experiences.” Henriette Speed
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