Meenaz Diamond has joined Auberge Resorts Collection as VP Sales, EMEA to drive sales growth and brand awareness of the ultra-luxury hotel portfolio in the EMEA region.

Diamond brings more than 25 years’ experience to the new role, most recently as senior VP, Global M&E, Airline Sales & Trade Marketing at Accor, having held several senior roles at the global hospitality group in Canada and Paris, and prior to that at FRHI Hotels & Resorts, which was bought by Accor.

Auberge Resorts Collection currently manages 27 one-of-a-kind properties, predominantly based in the US and Mexico, with two hotels in Europe – Domaine des Etangs in France and Grace Hotel in Santorini – and a third, Collegio alla Querce in Florence, due to open in 2024.

With a key focus on expanding in Europe and urban markets, there are also new openings planned in San Francisco, Dallas and Miami over the next several years as the group continues its ongoing growth, which has seen the portfolio almost double in the last five years. 

“I’m thrilled to join the Auberge family, a company renowned for its exceptional team, culture and breathtaking hotels. I feel incredibly honoured and privileged to embark on this new journey and look forward to helping to shape the strategy and build the brand in Europe,” said Diamond, adding that she is excited by the huge opportunity to drive growth in the high-end incentives market.