Brand experience agency Strata has designed and developed a new bespoke rewards and recognition platform called Sherbet.

The proprietary technology product has been developed by Strata’s in-house team of experts who have a deep understanding of the incentive market.

Strata said that a dedicated team will be set up to harness Sherbet’s capabilities and operate as a separate division within the growing Strata Group.

The news follows Strata’s recent announcement that it has launched a specialist automotive division.

Sherbet will strengthen Strata’s portfolio of reward, recognition and retention programmes, expanding the agency’s ability to deliver clients more value-added benefits.

The Sherbet platform is the culmination of almost two years of work led by Mike Parrott, head of performance improvement & incentives at Strata.

“What’s different about Sherbet is that it has been built from scratch, starting with a clean sheet of paper. We were able to rethink what a rewards and recognition platform should be and that has resulted in some unbelievably exciting results. The technology combines a perfect blend of calculation algorithms and AI to truly influence the behaviours for success at a uniquely individual user level,” said Parrott.

“It’s perfectly structured to enable businesses to self-service their campaigns with speed and ease, ensuring cost of delivery can be at its lowest, whilst impact on company performance is at its highest. The potential of our platform is incredible and will disrupt the traditional rewards and recognition market.”

Simon Hambley, CEO of Strata, added: “Developing and launching a whole new service offering and division isn’t easy but it’s hugely exciting for the business. Sherbet’s development is perfectly timed and sits within our ambitious plans and company vision.

“In today’s competitive marketplace, recognition and retention is harder than ever but that’s where Sherbet can help and why it’s been developed. We saw a need for a full end-to-end performance improvement product that was both user-friendly and affordable, so we took the opportunity to talk with clients and build a solution that meets the needs of our customers.”