Event tech provider Cvent has announced two acquisitions, adding 1:1 and group appointments scheduling solution Jifflenow, and lead capture solution iCapture to its trade show and conference offerings.
Cvent said the acquisitions enhance its Event Marketing and Management platform, providing enhanced solutions to help clients maximise trade show impact, increase leads and better qualify and convert them.
With the addition of Jifflenow’s technology, Cvent gives organisations an easy way to ensure executives and sales teams are maximising their time on the trade show floor by facilitating meetings and appointments with the highest-value customers and prospects.
Meanwhile, iCapture helps organisations get more out of every trade show with a consistent, customisable and easy-to-use universal lead capture solution. It also facilitates more intelligent and efficient lead capture onsite, while Jifflenow simplifies the process of booking qualified appointments at the event to convert these leads into business opportunities.
This combination streamlines post-event follow-up and enables sales and marketing professionals to easily capture, qualify and convert their leads with greater speed, consistency and visibility.
“Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward,” said Reggie Aggarwal, CEO and founder of Cvent.
“We’ve known and respected Hari and Brady since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”