Jo Beames has launched a new consultancy business and we’re thrilled to announce that micebook is one of her first clients, along with Cowdray Estate.

Beames, who has been partner director, stepping down from this role in 2021, and director of group sales for MICE at JG Collection (JGC) for the past 16 years, will continue to represent the JGC portfolio of hotels in destinations including London, Scotland, France, Italy, Turkey, Singapore and the Caribbean, as an independent MICE consultant.

She will be working with the micebook team as a creative collaborator, taking on the role of buyer community director to grow and develop our community of agency and corporate buyers.

“I’m thrilled to be joining Chetan and the micebook team as a creative collaborator, looking after a great community of #eventprofs, many of whom have been part of my own fabulous network over a career spanning nearly 30 years in the hotel industry. I have supported Chetan from the beginning as a supplier, and it’s been exciting to watch micebook grow into a thriving community and a place to learn, connect and thrive,” said Beames.

“I look forward to expanding micebook’s buyer community, as I passionately believe every event planner should be part of this fantastic network of like-minded professionals. Whatever stage of your career you’re at, from agency owner, to experienced planner or passionate newbie to the industry, the micebook community will welcome and support you through its events, micebookhub.com and the Departure Lounge Newsletters.”

Chetan Shah, micebook founder and CEO, added: “Our buyer community is evolving all the time and as a result we need to ensure that our offerings are fit for purpose and relevant. It was important to invest in these areas for our community and we are truly excited to bring on Jo Beames Consultancy to lead our buyer community and ensure every event we put on; the content we deliver, and the hub really meets the needs of this community. Jo is universally respected, and her contacts, knowledge and approach is a perfect fit for micebook.”

In addition to her role with micebook, Beames has been appointed to represent Cowdray Estate in the UK MICE market. “I’m delighted to be working with Neil Georges and the team at Cowdray Estate to introduce the stunning Cowdray House and the Walled Garden, an exclusive use venue located in West Sussex, to corporates and agencies. As soon as I saw Cowdray, I totally fell in love with it and knew this was an events venue I wanted to tell my #eventsprofs community about.”