Top Banana, part of TBA Group, has appointed Deborah Crosswell as client relationship director to support the agency’s continued growth.

Crosswell joins Top Banana with over 11 years’ experience, spanning the events industry as well as client relationship management. In her prior position as sales director at BCD Meetings & Events – The Collective, she expanded the client network, further developed new business campaigns, as well as overseeing client engagement initiatives. She has also held roles at MCI Group, W&O, CI Events, Grass Roots, and TEC in Dubai, and currently sits on the board of SITE GB (Society of Incentive Travel Excellence).

In her new role, Crosswell will be instrumental in supporting Top Banana in nurturing new and existing client relationships, optimising efficiencies and effectiveness.

Jemma Peers, Top Banana MD, said: “As a business we’ve really taken a huge step forward in the last three years. We’re in a really strong position, not only financially, but with regards to our client relationships and growing expert team.

“Welcoming Debs into the Top Banana family is a really exciting step for us, bringing such a huge amount of experience and energy into the business. We’ll be entering our 25th year in 2024, with an ambitious five-year strategy, and we can’t wait to see where this journey takes us and for Debs to play a key part in that.”

Crosswell added: “Working with Top Banana has been a long-held aspiration of mine and I’m elated to now be joining the team! I’m really looking forward to working with this amazingly talented team and fabulous clients at one of the industry’s most recognised Creative Communications agencies.’’