• August 1, 2023

micebook Awards Winners Spotlight: George P Johnson

micebook Awards Winners Spotlight: George P Johnson

micebook Awards Winners Spotlight: George P Johnson

micebook Awards Winners Spotlight: George P Johnson 1024 683 micebook.

George P. Johnson won the micebook Award for Best Conference this year for its work on Cisco Live 2023 Amsterdam. We check out the winning entry in more detail…

Cisco Live is a must-attend education, advocacy and development event targeting network engineers, executives, IT Managers, CIO’s, customers, prospects and industry influencers.

Every year George P. Johnson (GPJ) works with the brand to find a fresh way for Cisco’s community to experience, interact and learn about its products and key developments, and 2023 was significant as it was the first time Cisco Live EMEA was held in-person for three years.

GPJ needed to create a captivating environment to welcome returning and new participants under the theme ALL IN. It was also challenged to drive the reduction of carbon emissions and waste to ensure this would be the most sustainable Cisco Live EMEA to date.

GPJ built ‘The Hub’ – an engaging brand environment spread across 14,000 sqm at Amsterdam RAI, where participants could go ‘ALL IN’ for collaboration and learning. At the heart of this was ‘Social Media Central’ – a functional environment that connected the participant’s physical and digital worlds.

From building online communities on social media, to registration, schedule builder, wayfinding and the event mobile app, GPJ crafted a cohesive experience that enhanced participants’ ability to be ‘ALL INvolving’ with the event and community.

The five days featured over 1,000 sessions, almost 2,000 ancillary meetings and two keynotes with approximately 5,000 people attending each. The event attracted 14,000 attendees, of whom 90% said their relationship with Cisco was strengthened, 79% of customers learnt about a product/service they had previously not heard of, and the event scored 4.51 for overall experience.

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