We share highlights from Lemon Lane’s winning entry in the Best New Agency category at this year’s micebook Awards…

Lemon Lane is a team of highly experienced event professionals with a passion for creating experiences that connect and excite clients. Formed in September 2020 by Rachel Capell, Lucy Francis and Jade Howgrave-Graham (formerly cievents), who found themselves made redundant during the global pandemic, the agency has and continues to grow rapidly.

Lemon Lane’s approach is simple – providing creative solutions, exceptional logistics and always maintaining a fresh, flexible approach.

Fast-forward to 2022, and the agency is projecting a £6m turnover for the 2022/23 financial year, has grown to 12 staff members, gained several high-profile clients and a portfolio of work that ranges from high end incentives virtual and hybrid, large scale conferences and global roadshows.

The agency has joined isla, appointed a sustainability lead, and created and rolled out a sustainability policy, with sustainable event plans across every event with a basic, better and best approach.

Clients praised the agency for its creative and collaborative approach, and for going above-and-beyond to understand and deliver their vision, while judges were impressed by the entry, which stood head and shoulders above the others according to one judge.

Another said: “This is an exciting agency that has a real opportunity to ‘cut-through’ the noise and establish themselves as a ‘forward-thinking’ and most importantly, authentic agency. Their personality shines through in all aspects of this submission as an agency that truly care – for their clients, local communities, their colleagues and the planet.”