Touch Associates has restructured the business into two specialised business divisions focused on ‘Experience’ and ‘Life Sciences’.

The event agency, which has offices in the UK and US, said that the move allows it to fully optimise its expertise, resources and processes.

The ‘Experience’ teams will work collaboratively with clients to deliver bespoke creative strategies and experiences from large-scale conferences and product launches to brand activations and incentive programmes.

Touch Life Sciences will build on the agency’s well-established meetings and congress management capabilities within this unique sector. “By leveraging our deep understanding of compliance requirements, complex meetings management and the intricacies of scientific gatherings forged over many years, we’re confident we know healthcare like no other agency,” the agency said.

“Our decision to divide our business focus between ‘Experience’ and ‘Life Sciences’ represents a significant milestone, and we can’t wait to begin this latest phase of the Touch Associates evolution, where a renewed ambition unites all of our people, across both domains, to strive for ever greater success within the fast-changing events industry.”