TBA Group has announced the appointment of Nikolaos Barbas as executive director business, and Liam Moriarty as creative director to bolster its creative and sports divisions.

Moriarty joins TBA’s London office and will take the lead on all creative concepts, strategy, and creative output on TBA’s clients projects as well as the TBA brand.

He has over 18 years of experience within the creative industry, with the last 11 years more focused on events and experiential, working for a huge range of clients including Lucozade, Nissan, Guinness and other projects ranging from sports and automotive to luxury and FMCG sectors.

Barbas, based in Frankfurt, Germany, has over 26 years of experience in the football and wider sporting events industry across hospitality, marketing and guest management.

He has worked with world renowned clients including FIFA on three World Cups, UEFA during the Champions League finals, and in VIP handling at the Euros.

Barbas will be leveraging his knowledge and network to drive opportunities within sports, as well as for those brands looking to use sporting platforms to reach wider and new audiences. Upcoming client projects for TBA include the Rugby World Cup, European Professional Club Rugby and OneWeb.

Guy Horner, CEO of TBA Group, commented: “We are delighted to be growing the team and are very excited to inject fresh perspectives into our client projects. We have a really strong pipeline for the rest of 2023 and beyond and are thrilled to have both Niko and Liam join us in our journey to creating exceptional experiential events across the sport, brands and entertainment divisions.”

TBA Group also owns Top Banana agency.