Henriette Speed, founder of Just The Letter b, has expanded to cover three new destinations – Portugal, Spain and Brazil – after the addition of VOQIN’ to b’s boutique portfolio of leading DMCs.

The UK representation company has been appointed to provide sales and marketing support to VOQIN’ in the UK MICE market.

A global experience agency with a track record of over 3500 events in 67 countries, VOQIN’ has been a trusted DMC partner for UK based clients for twenty years. Its people-centric approach combines strategy, creativity and technology to deliver truly engaging in-person, digital and hybrid experiences, including meetings and incentive travel to reward employees and business associates.

“We could not be happier to partner with Henriette at Just the Letter B in supporting our ambitions for the UK Market, a key market for us for the last 20 years,” said Diogo Assis, Founder & CEO. “VOQIN’ is a fully skilled destination and events management company with teams in Portugal, Spain and Brazil focusing on creating provoking meaningful experiences, combining deep destination knowledge with a very creative approach.”

Speed added: “From their beginnings as Events by TLC, to the incredible powerhouse they’ve grown to be as VOQIN’, I’ve always admired the ethos, passion and endless curiosity of Diogo and his team. To partner with them is both a pleasure and an honour. Portugal, Spain and Brazil have stood the test of time for events, and continue to offer new discoveries and experiences, much like VOQIN’.”

Founded in 2002 in Lisbon, Events by TLC expanded into Rio de Janeiro in 2013 and Spain in 2014. It rebranded as VOQIN’ in 2018 after merging with Case, which had offices in Sao Paulo and Florida.

Just The Letter B is the UK sales and marketing office for Green Route Africa, Mutika EMC Italy, Incent India, ODS Turkey and now VOQIN’