Max Fellows has teamed up with several industry heavyweights to launch allpoints, an independent strategic consultancy for the creative and events industries.

Fellows is joined by Nick Robinson (former Clive Agency owner), Sarah Speake (former Google European CMO) and Sharon Kersley (former Head of Events at Sky) amongst other diverse top talent.

The new venture builds on the success of Fellow’s original consultancy business founded in 2020, which has seen him work with clients ranging from Wonder, Secret Cinema, Brands at Work through to Bearded Kitten, Matter and PSP AV.

This led him to identify a new and emerging set of challenges are being faced by business owners, including market relevance, staffing, market uncertainty, supply chain shortages, brand identity, inflation and clarity on methods and options for exit and acquisition.

These challenges, amongst others, reinforce the core offering and unique approach of the new allpoints strategic consultancy.

Fellows said: “there are currently no independent consultative offerings available in the creative and events industry that take such a bespoke approach, whilst backed up with the current and relevant depth and breadth of experience that allpoints has.

“The needs and levels of support required by agencies, brands and businesses within the creative and events sectors have changed dramatically over recent years. In addition, we’ve also seen a significant shift in focus and urgency of businesses wanting to achieve their ambitions, be that growth, an acquisition, or an exit – which is where we come in.”

allpoints delivers strategic support across 7 key service offerings. These are HR, Culture and D&I, Brand and Marketing, Leadership, Operations and Processes, Mergers, Acquisitions, Mergers and Exits, and lastly Commercial Growth and Sales.

Every new relationship starts with a strategic business review which produces a comprehensive report and prioritised roadmap to success. A tailored allpoints team is then curated to deliver the required help, meaning clients get a completely bespoke team, only investing in the services they require to fulfil their full potential.