Make Events has appointed Juliet Tripp as its group strategy director to drive and deliver the strategic objectives of Make Events and the wider group.

Tripp joins the Make Events team in January 2022, with over a decade of events management and strategy experience across corporate, venue and freelancer roles.

Currently deputy head of global events at information services company, Chemical Watch, she is also an established coach, influencer, and speaker at industry events IMEX America, EventMB and International Confex.

Holly Moore, founder and CEO of Make Events met Tripp in 2019 and has since been involved in several of Tripp’s coaching programmes.

Moore said she saw Juliet first-hand smash her own goals and decided she simply must have her in the business. “I thought she was the only person who could help me to drive all the dreams I have for the business, that I wish I had done years ago.”

Tripp added: ‘I am incredibly excited to be joining Make Events in their 10th anniversary year as Group Strategy Director. I’ve always been inspired by Holly and the brand values and vision of her business, and it’s an honour to have the opportunity to drive the strategic goals forward as Make Events continues to grow. Holly and I ‘speak the same language’ in many ways, and to be stepping in to 2022 as her wing woman is a dream career move for me.”