We’re delighted to announce that Sally Hiley has joined the growing micebook team as Project Director.
Hiley has 12+ years’ experience in delivering international and award-winning events – from incentives to product launches and conferences to awards.
Working alongside micebook founder Chetan Shah and the team, she will be delivering all live micebook events, including our upcoming Leaders Retreat in Belfast and our inaugural EXPO Re-Engineered in January, and injecting a little of her creative pizzazz into proceedings.
Hiley was most recently an Account Director at Black Tomato Agency, before taking a sabbatical to spend time with her family for three years.
Prior to this she held event roles at Adding Value and dbmt Ltd and graduated from Leeds Carnegie with a degree in Event Management.
“Sitting next to Chetan, alongside Jess [Charles], I was privy to the first idea of micebook being formed, and even helped collect champagne flutes and hand out name badges for the first ever networking event. When Chet gave me the opportunity to work alongside him again, I leapt at the chance. I have followed the company evolving through the pandemic and the loyal following micebook was gathering,” said Hiley. “I’m excited to see what is next for the brand and be involved in that. Everything the team delivers is relevant, sensitive to the environment but puts smiles on the audience’s face – just what is needed right now.”
Shah added: “We need a safe pair of hands to deliver our growing portfolio of events planned in 2021 and 2022, and having worked with Sally previously, I knew she would be perfect. From the second nineteen members retreat in Belfast in December 2021 to our Expo Re-Engineered in January 2022 and the new Ventures project scheduled for next June, it was essential we find a passionate professional to join the team. I am delighted Sally has accepted the challenge.”