Venues and Events International has acquired Absolute Corporate events and sister agency Absolute Digital Communications.

Chris Parnham, ACE Owner and Client Strategies Director, also President of SITE GB, will be joining the Board at Venues and Events International.

All current ACE staff will be retained by Venues and Events International. Over the coming months and years, teams will work closer together to provide Clients with a wider variety of experience and services.

The full breadth of digital services provided by Absolute Digital Communications will be immediately available to all clients, providing an in-house specialist service to support with virtual events, video, and all digital media.

Anita Lowe, Venues and Events CEO said: “I believe that although the strong survive, it’s the brave who thrive, and it’s in that vein that I am delighted to have the Directors and team of Absolute Corporate Events join mine. Chris and I are very excited about this new collaboration, and we both see the terrific advantages we can bring to all our now shared Clients.

“ACE has a very strong production and creative pedigree, both in the physical and virtual world, with Chris being one of the creative champions of our industry, and I can’t wait for us to start innovating together.”

Parnham added: “Since I took ownership of ACE eight years ago, we have been on a terrific growth journey, but the effects of COVID-19 have taken their toll. I truly believe that recovery will be faster and more robust as part of a larger team, and in this case, with Venues and Events International.

“Anita and I have known each other for years, and over the last few months we have discovered that we share the same values, views, and vision of the future, so I am super-excited to see what we can do together. We are determined to give our clients an even better and wider service, our teams a more exciting and varied career path and the industry an exciting new force to champion creativity and good respectful business.”