More than 80 event professionals from brands including CL Venues, Black Book, BCD Meetings & Events, Eventful, Venue Seekers, Your Event Solutions and eveology attended the ‘Connecting Luxury’ virtual Showcase hosted by Mason Rose last week, in partnership with micebook.

The event brought together buyers with five-star properties in the Mason Rose portfolio for scheduled appointments, speed networking and informative industry discussions.

Hotels taking part included: Adriatic Luxury Hotels, Airelles, Evian Resort, Gstaad Palace, Lesante Blu Exclusive Beach Resort, Marbella Club Hotel, Nobu Hotel Marbella, Puente Romano Marbella, Royal Mansour Marrakech and VILA VITA Parc.

In a live broadcast from Flemings Mayfair Hotel Adam Larter, Co-Head: Business & Strategy at Studio Black Tomato shared his thoughts on marketing luxury travel in the current climate. Larter discussed how we need to bring some creativity, inspiration and most importantly, fun back to communications. Looking ahead, he said the focus needs to shift back to what makes you unique and sharing those real human and personal stories from both guests and staff.

Mason Rose Director of Sales Kym Jenkins said: “A few weeks ago we decided to take the giant inevitable step into the virtual world and look into the possibility of trying to somehow replicate one of our renowned Mason Rose events which are always held in beautiful, exciting venues with an intimate, personalised feel. As much as we adore live events and nothing will completely replace them, we were delighted with what we created with Chetan and the micebook team.

“We brought together nine hotels from our collection and a number of the best buyers in the market all on one simple but effective platform. We all had the chance to experience live entertainment, networking, one-to-one appointments, a hybrid session and even a drink in the ‘lounge’!”

BLACK BOOK agency described the event as one of the best virtual showcases experienced so far: “Loved the meeting roulette in the networking den and found the experience very productive.”

Product Manager for Europe at Lusso added: “I have now attended several virtual events over the last five months, and I was particularly impressed with how Mason Rose arranged the event. Very easy to navigate in and out of virtual supplier meetings, with a chat section clearly displayed and other ‘rooms’ to jump in and out of. All my meetings were of great benefit and it has certainly helped maintain and create relationships with suppliers.”

If you are interested in hosting your own virtual showcase in partnership with micebook, contact [email protected]