Warsaw recently welcomed 45 meetings industry professionals, including UK meeting planners and destination management companies from across the globe, for the destinations UNLIMITED DMC Global Workshop: the first time in the event’s history that it’s been held outside the UK and Ireland. The event was organised by destinations UNLIMITED and Mazurkas DMC Poland, with Mazovia Convention Bureau serving as strategic partner. Over three days, the format alternated between rapid-fire business appointments and a proper look at what Warsaw and the wider Mazovia region can offer as a meetings and incentive destination.
Nikki Buse, managing partner at destinations UNLIMITED, kicked off the event alongside Marta Kicler, business development director at Mazurkas DMC Poland, and Iwona Majewska, deputy director at Mazovia Convention Bureau.
NYX Hotel Warsaw, next to Varso Tower, was a smart choice of base for the workshop. The 4-star hotel, designed by Andreas Neudahm, offers 331 rooms with floor-to-ceiling windows, a rooftop terrace, gym, and enough energy through the interior design alone, featuring bold interiors inspired by local street art. On the business side, the hotel offers meeting space across its first floor conference rooms, which comfortably handled the appointment format table to table. The hotel also is home to the Ether Rooftop Bar on the 19th floor, with panoramic views across Warsaw.
The workshop brought together DMCs from Canadian Tours International, AIM Group International (Prague), Metropolis DMC (France), CPO Hanser Service (Germany), Conceptours (Greece), Atlantik DMC (Iceland), Talas.M (Montenegro), DMC Slovenia, ITBevents (Spain), Sassy Events / Cap St. George Hotel (Cyprus) and DT Croatia, alongside host Mazurkas DMC Poland, all meeting with buyers over the course of the two-day event.
Beyond the appointments, the two days doubled as a working case study in what Warsaw can offer as a meetings and incentive destination. The Old Town set the tone early: a guided walk through streets that look centuries old but were, in fact, almost entirely rebuilt after being razed during the Second World War, a rebuild so precise it’s now UNESCO-listed in its own right. The walk ended with drinks on the terrace of the Royal Castle, looking out over the historic centre and the Vistula River valley, before the group moved on to dinner at U Wieniawy, a restaurant built around traditional Polish cooking in a setting that matched the evening’s history lesson. From there the programme kept finding new angles on the city: an afternoon built around Norblin Factory’s converted industrial food hall, a city-wide game that leaned into Warsaw’s contrasts rather than smoothing them over, and a morning in Praga that swapped the Old Town’s polish for something rougher and more interesting, vodka tasting included.
The evening at Nuna Vineyard, just outside Warsaw, was a lovely way to close the trip. A guided tasting through the vineyard, a picnic-style dinner, and live music playing as the sun went down made for a relaxed final night after two busy days of meetings and city walking. It felt less like a formal send-off and more like everyone had been let in on one of the region’s quieter, more local experiences. It was all too easy to see why Warsaw picked up the Best MICE & Leisure Capital in Europe 2026 title, and a spot on Forbes’ “European Cities Of The Future” list, this year. It’s a city that works just as well for business as it does for a night at the vineyards.
