The latest episode of our nineteen Unfiltered US series is now live, featuring Fiona Bruder, global CEO of GPJ.
Fiona shares her insights on stepping into the global CEO role after more than two decades with GPJ and how experiential marketing has evolved into a strategic business driver.
We discuss why technology should be an enabler rather than the centrepiece, what authentic brand experiences look like today, and how client expectations of live experiences continue to evolve.
Fiona also explores attracting and developing the next generation of talent, creating more inclusive agency cultures, and the opportunities she sees for the future of experiential.
A real conversation with real takeaways — from leading a global agency to keeping people at the heart of experiences.
Watch the episode now. And stay tuned for more conversations with some of North America’s leading agency CEOs and founders.
Catch up on other episodes from Series 1 and 2 of Unfiltered here