Following the success of Series 1 of our nineteen Unfiltered video interviews with agency leaders, we’re excited to launch our first US edition, filmed at the inaugural micebook US C-Suite Agency Growth Summit in New York.
First up is Kim Kopetz, CEO and president of The Opus Group, who joins us for a candid conversation about leadership, growth and the changing agency landscape.
With Opus having recently undergone significant expansion through acquisitions, international growth and a new private equity partnership, Kim shares the thinking behind the group’s ambitious strategy, the lessons learned from integrating new businesses, and the importance of investing in talent and culture.
We also discuss the wave of consolidation sweeping the agency sector, why experiential marketing is entering a new era of strategic importance, and what she believes will separate the agencies that thrive over the next five years from those that don’t.
As always, it’s a real conversation with real takeaways — from navigating rapid growth to leading with clarity through change.
Watch Episode 1 now. And stay tuned as we bring you more conversations with some of North America’s leading agency CEOs and founders.