Top Banana was named Best UK Agency at the recent micebook Awards. We shine the spotlight on the team’s winning entry…
Top Banana isn’t your average agency, and its Best UK Agency win is proof of that. While the business delivered an impressive 680 projects across the globe last year, from Bali to Barbados, what really caught the judges’ attention was the way it combines commercial success with a deeply people-centred approach.
One judge described the entry as the “standout winner” in this hotly contested category, while another praised it as a “confident and energetic submission that clearly articulates what makes Top Banana different.”
Founded in 1999, Top Banana has grown into a creative communications agency delivering live, virtual and hybrid events, creative campaigns, incentives and strategic consultancy for some of the world’s most recognised brands. Yet despite its growth, the business remains focused on creating what it calls “goosebump moments” – experiences that connect with audiences on an emotional level and drive meaningful behavioural change.
At the heart of this approach is its InsideOut methodology, which blends behavioural science with creative storytelling to create experiences that leave a lasting impact. It’s a formula that clearly resonates with clients: 80% of new business came through referrals in 2025, while many client relationships have lasted more than a decade.
Alongside its client success, the agency continues to invest heavily in its people, with 22% of employees promoted in 2025, nearly half of the team having been with the business for more than five years, and a culture built around development, wellbeing and flexibility.
Combined with its commitment to innovation, sustainability and future growth, Top Banana continues to demonstrate why it is one of the UK’s most respected agencies.