• May 12, 2026

micebook launches Das Kollective leadership community with Four59

micebook launches Das Kollective leadership community with Four59

micebook launches Das Kollective leadership community with Four59 1024 683 micebook.

micebook is expanding into the DACH market through a new partnership with German agency network Four59, with plans to build a senior-level community focused on collaboration, education and industry development across the region.

The initiative, named Das Kollective, builds on the success of nineteen in the UK, but both teams say the focus is on creating something tailored specifically to the German-speaking market.

“We are aware of the fact that you cannot really copy and paste the whole concept that you have in the UK,” said Svenja Rugemer of Four59. “We came up with the idea of putting together these focus groups. We want to create value for the whole MICE industry in Germany as well.”

The partnership has already seen German buyers attend micebook EXPO earlier this year, alongside an initial focus group session centred around RFP processes and wider agency challenges.

According to Four59, the early conversations revealed a strong desire for more meaningful and educational discussion formats within the market, particularly at senior level.

“What they really appreciate, and what they want more of, is a connection with the rest of Europe and also with the US,” said Eva Theissen. “People really do want to connect these days.”

The initiative forms part of micebook’s wider ambition to build an international senior-level agency network, with future plans including additional focus groups, editorial content and a C-suite retreat later this year.

“We want to have a like-minded group of people that comes together and creates some change,” said Rugemer.

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events


    WordPress Ads