Spiro, the global experiential agency within GES, has acquired London based creative agency 2Heads.
The acquisition strengthens Spiro’s global footprint and expands its creative capabilities in the UK and European markets. The combined business will deliver enhanced experiential solutions for clients, with a shared commitment to innovation, design excellence, and impactful storytelling.
“2Heads shares our belief in the power of creativity and innovation to connect brands and people,” said Jeff Stelmach, global president of Spiro. “Together, we’ll build on that shared vision by exploring new ways to deliver impactful, strategic creative experiences while ensuring continuity for the clients and teams that make both agencies exceptional. This combination expands our global presence and gives 2Heads’ clients access to Spiro’s worldwide scale, enabling us to deliver extraordinary experiences wherever their audiences are.”
Founded in London, with locations in Los Angeles and Montreal, 2Heads has built a diverse portfolio across aerospace, technology, financial services, and consumer brands. The agency is known for immersive event experiences, design-driven storytelling, and strategic brand activations.
Paul Godwin, managing director, 2Heads, said: “For more than four decades, 2Heads has championed the power of creativity and innovation to augment the brand experience and transform how household names connect with people.
“Joining Spiro allows us to amplify that vision on a global scale, expanding what’s possible for our clients while staying true to the craft, culture, and partnership that define who we are.”
Spiro operates as the global experiential agency within GES, a leading global provider of experiential marketing and exhibition services to brand marketers and event organisers.