The Standard is opening its latest Thailand outpost this week (21 October) in Na Jomtien, Pattaya.
Located just over an hour from Bangkok, the ’60s-inspired resort blends lush gardens, 161 stylish rooms and suites, and a gorgeous beachfront setting.
The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.
The Standard, Pattaya Na Jomtien will introduce the brand’s first-ever beach club – Esmé Beach Club, which brings a coastal Mexican spirit with a Thai twist.
Sereia, the on-site Thai coastal grill, dives deep into the seafood traditions of Chonburi, serving up flavour-packed dishes like “Jang Long” grilled fish cakes with cucumber relish and “Kang Kua Pu-nim” – rich red curry with lump crab wrapped in wild betel leaf.
Upstairs, Mmhmmm, a rooftop social spa, is all about indulgence. Think mud lounges, ice baths, a secret pool, and 180-degree ocean views
The Surf Shack is a go-to hub for surf lovers in Na Jomtien, Pattaya. Tucked just off the beach, this slice of paradise is stocked with surf gear, ice-cold beer and everything you need before or after a day in the waves.
The opening follows on the heels of the brand’s launches in Hua Hin, Bangkok and Singapore, further expanding its presence in Southeast Asia.