Hotel representation company Vine Tree Connections has announced a partnership with Kenzi Hotels, marking a significant expansion into Morocco.

The agreement encompasses five properties across Morocco’s key destinations, including the Kenzi Menara Palace and Rose Garden in Marrakech, Kenzi Tower and Sidi Maarouf in Casablanca, and Kenzi Solazur in Tangier.

This strategic partnership comes during a period of growth for Vine Tree Connections, representing the company’s fourth new partnership in 2024. Earlier this year, the company successfully added WestCord Hotels in The Netherlands, Chelsea Harbour Hotel & Spa, and ETM Group to their portfolio, significantly strengthening their portfolio for UK clients.

Emma Waycot, managing director of Vine Tree Connections, commented: “The addition of Kenzi Hotels to our portfolio marks an exciting new chapter in our growth story. Morocco’s rich cultural heritage, combined with its modern infrastructure and year-round appeal, makes it an exceptional destination for both conferences and incentive travel. Kenzi Hotels’ diverse property portfolio across key cities enables us to offer our clients unparallelled options for any type of MICE event. We’re particularly impressed by their commitment to authentic Moroccan hospitality whilst maintaining international standards of service excellence.”

Ghali Kabbaj, Director of Sales and Marketing added: “We are thrilled to welcome Vine Tree as our trusted representatives for the UK market. Their expertise in the industry and shared passion for delivering exceptional guest experiences make them the perfect partners for Kenzi Hotels Group. This collaboration marks an exciting step forward in expanding our reach and enhancing the travel experience for our international guests.”